Ep. 111 - The 7 levels of marketing for BJJ Gyms and how to get to the final boss!

Ep. 116 - Chris Haueter - "It's not who's the best, it's who's left" applied to business, life, and training as you age.

"I can tell almost instantly if an academy is going to be successful or not, and it almost rarely has to do with the aesthetics." — Chris Haueter In this episode I sit down with Chris Haueter one of the original American BJJ black belts and a coach who's taught at academies all over the world, from packed warehouses to hole-in-the-wall strip malls. We get into what actually separates a successful jiu jitsu academy from one that folds: healthy leadership that still rolls and competes, why "location, location, location" only half-applies to a BJJ school, and how a welcoming room quietly absorbs students fleeing toxic, culty academies down the street. Chris breaks down how to give white belts the best shot at surviving the early humps, why one unchecked person can poison a mat, and his rules of engagement for keeping people healthy and coming back. Then we go deep on training for the long game, what jiu jitsu feels like through your 30s, 40s, 50s and 60s, and his "relax, frame, flow" and "dance, don't fight" approach to rolling for decades without breaking yourself. Chris is a true pioneer of the art, one of the famed "Dirty Dozen," the first generation of Americans to earn a BJJ black belt, on the mats since the sport's earliest days outside Rio. He's coached black belts who've gone on to build successful academies of their own, and he carries the kind of perspective you only get from 30+ years of doing this and watching schools rise and fall around him. When he talks about what makes a room work, it's worth shutting up and listening. Connect with Chris here: Website: https://combatbase.com/ [https://combatbase.com/] Instagram * Combat Base Club: https://www.instagram.com/combatbaseclub/ [https://www.instagram.com/combatbaseclub/] * Combat Base Podcast: https://www.instagram.com/combatbasepodcast/ [https://www.instagram.com/combatbasepodcast/] * Chris Haueter (main, "Dirty Dozen" account): https://www.instagram.com/chrishaueter96/ [https://www.instagram.com/chrishaueter96/] * Chris Haueter (art): https://www.instagram.com/chrishaueterart/ [https://www.instagram.com/chrishaueterart/] Combat Base Podcast on Spotify: https://open.spotify.com/show/0oEX16lMu5v9AVRUA7d2nt [https://open.spotify.com/show/0oEX16lMu5v9AVRUA7d2nt] Free resources for BJJ Academy owners: The Unstuck Academy (free book): https://growjitsu.com/free-book/ [https://growjitsu.com/free-book/] BJJ Business Scorecard (free metrics sheet): https://growjitsu.com/bjj-business-scorecard/ [https://growjitsu.com/bjj-business-scorecard/]

Ep. 115 - If running your BJJ Academy feels like a gamble listen to this.

"Opening a jiu jitsu academy is a gamble." Students come, students go, and you never know what's going to happen — at least, that's the story a lot of academy owners tell themselves. But if a skilled operator took over your academy tomorrow, would it still be a coin flip? If they could grow it with 100% certainty, it was never a gamble. It's a skill deficit. In this episode, I break down why "it's a gamble" thinking keeps BJJ academy owners stuck — and lay out an eight-week summer plan to take back control before the July–August slump: metrics, pricing, website and Google reviews, lead follow-up, the trial and sales experience, onboarding and retention, internal marketing, and running your own paid ads. There's no magic bullet — it's a hundred golden BBs. Stack enough things in your favor and you're not gambling anymore. You're the house. Three to four hours a week, working ON the business instead of in it. My name is JP, I'm the founder of Grow Jitsu. I help BJJ academy owners clean up their business model, student journey, and simple owner-run marketing so they can grow past the 80–150 student ceiling without selling out the art or burning out. Links mentioned in this episode:The Unstuck Academy (free book): https://growjitsu.com/free-book/ [https://growjitsu.com/free-book/]BJJ Business Scorecard (free metrics sheet): https://growjitsu.com/bjj-business-scorecard/ [https://growjitsu.com/bjj-business-scorecard/] Want help applying this to your academy? Book a free BJJ Growth Plan Call: https://growjitsu.com/call/ [https://growjitsu.com/call/]

Ep. 114 - Ryan Hurst - The Mobility Master from GMB Fitness

Movement, Mobility, and Martial Arts: Insights from Ryan Hurst Ryan offers a free guide on mobility and strength for BJJ click here to check it out: https://gmb.io/bjj-mobility/ In this episode, Ryan Hurst of GMB Fitness shares his unique approach to movement training that enhances mobility, strength, and injury prevention—key for martial artists and fitness enthusiasts alike. Discover practical techniques you can incorporate into your routine, whether you're on the mats or in the gym. Key Topics: Ryan's journey from martial arts in Japan to founding GMB Fitness focused on movement independence. The importance of animal movements (bear walk, monkey, frog, crab) for building joint mobility and control. How mobility and movement quality impact martial arts performance and long-term health. Practical advice for warm-ups, emphasizing purposeful movement over traditional calisthenics. Differences in martial arts culture between Japan and the US, including training and teaching philosophies. Specific exercises like shrimp squats for strength and balance, and the significance of single-leg movements. The role of joint integrity and how it supports injury prevention in martial arts. Strategies for gym owners and instructors to foster mutual respect and effective teaching. The impact of cultural behavior changes in Japan post-COVID and how respect influences training environments. Ryan's tips for integrating functional movement practice into busy training schedules. Timestamps: 02:15 - Ryan's background in martial arts and time in Japan 06:00 - The core philosophy of GMB Fitness: movement education 08:30 - Animal movements: bear walk, monkey, frog, crab explained 11:20 - How mobility influences martial arts success 15:00 - Practical warm-up routines for martial artists and trainers 20:30 - Tips for gym owners: efficiency and mutual respect 23:50 - Cultural dynamics of martial arts training in Japan versus the US 29:00 - The role of joint health and injury prevention 33:00 - Ryan's thoughts on traditional warm-ups in BJJ classes 37:00 - Structuring effective martial arts curriculums with movement principles 48:00 - Living in Japan: cultural insights and training culture shifts 56:00 - How to find Ryan online and incorporate his movement practices Learn more about and connect with Ryan here: IG: https://www.instagram.com/gmbfitness/ YT: https://www.youtube.com/@gmbfit Interested in working with GrowJitsu? If you're looking to grow your BJJ Academy and are tired of churn and burn marketing agencies. Book a free BJJ Growth Plan Call: https://growjitsu.com/call

Ep. 112.5 - 10 Years of Academy Owneship - The FULL Episode with - CJ Hollet

We had technical difficulties on the previous recording so this is a NEW recording and the full episode. Most BJJ academy owners burn out somewhere between year 3 and year 7. Not because the jiu jitsu is hard — because the people part is. The communication, the boundary-setting, losing core members, staying in one piece, knowing who to let through the door. Heads up: this is a shorter episode — we ran into some technical difficulties partway through the recording, but the conversation was too good to shelve. In this episode of The Business of Jiu Jitsu, JP Levesque sits down with his own professor, CJ Hollett, who just crossed the 10-year mark running his BJJ academy. CJ breaks down what actually keeps an academy owner in the game a decade in, how jiu jitsu training methodology has evolved over the past 10 years (and where the "let them work" mentality came from), how to coach white belts and women so they don't quit, and the #1 attribute every great BJJ coach needs. The conversation also gets into the personality side of running an academy — why some people probably shouldn't be coaches at all, why patience and communication matter more than technique when it comes to retention, what CJ would tell himself 10 years ago about losing core members, how to pick your rolls and keep your body in one piece as an owner on the mat every day, and the red flags students should watch for when picking a jiu jitsu academy. If you run a BJJ academy, are thinking about opening one, or want an honest look at what a full decade of academy ownership actually feels like — this one's for you. JP Levesque is the founder of Grow Jitsu. He helps BJJ academy owners clean up their business model, student journey, and simple owner-run marketing so they can grow past the 80–150 student ceiling without selling out the art or burning out. Timestamps: 00:00 – Intro: 10 years in the game with CJ Hollett 01:00 – What keeps you going a decade later 02:30 – How jiu jitsu training has evolved 04:30 – The rise of the "let them work" mentality 05:55 – Coaching white belts so they don't quit 08:20 – The #1 attribute of a great coach 10:20 – Why some people shouldn't be coaches at all 11:50 – Proudest moments after 10 years of ownership 12:40 – How to keep your body in one piece as an owner 15:00 – Red flags in an academy 17:20 – Green flags of a good academy 19:00 – What CJ would tell himself 10 years ago 21:30 – Why losing a core member never stops hurting 22:30 – Advice for anyone opening an academy today 25:00 – Who actually sticks with it long-term 28:00 – Belt promotions and how to structure them 34:30 – Teaching structure: curriculum vs. organic 37:00 – Merch, gis, and not forcing students to buy yours 39:00 – How to make a new student feel like part of the team Want help applying this to your academy? Book a free BJJ Growth Plan Call: https://growjitsu.com/call

Ep. 112 - 10 Years of BJJ Academy Ownership with CJ Hollett

Most BJJ academy owners burn out somewhere between year 3 and year 7. Not because the jiu jitsu is hard — because the people part is. The communication, the boundary-setting, losing core members, staying in one piece, knowing who to let through the door. Heads up: this is a shorter episode — we ran into some technical difficulties partway through the recording, but the conversation was too good to shelve. In this episode of The Business of Jiu Jitsu, JP Levesque sits down with his own professor, CJ Hollett, who just crossed the 10-year mark running his BJJ academy. CJ breaks down what actually keeps an academy owner in the game a decade in, how jiu jitsu training methodology has evolved over the past 10 years (and where the "let them work" mentality came from), how to coach white belts and women so they don't quit, and the #1 attribute every great BJJ coach needs. The conversation also gets into the personality side of running an academy — why some people probably shouldn't be coaches at all, why patience and communication matter more than technique when it comes to retention, what CJ would tell himself 10 years ago about losing core members, how to pick your rolls and keep your body in one piece as an owner on the mat every day, and the red flags students should watch for when picking a jiu jitsu academy. If you run a BJJ academy, are thinking about opening one, or want an honest look at what a full decade of academy ownership actually feels like — this one's for you. JP Levesque is the founder of Grow Jitsu. He helps BJJ academy owners clean up their business model, student journey, and simple owner-run marketing so they can grow past the 80–150 student ceiling without selling out the art or burning out. Timestamps: 00:00 – Intro: 10 years in the game with CJ Hollett 01:00 – What keeps you going a decade later 02:30 – How jiu jitsu training has evolved 04:30 – The rise of the "let them work" mentality 05:55 – Coaching white belts so they don't quit 08:20 – The #1 attribute of a great coach 10:20 – Why some people shouldn't be coaches at all 11:50 – Proudest moments after 10 years of ownership 12:40 – How to keep your body in one piece as an owner 15:00 – Red flags in an academy 17:20 – Green flags of a good academy 19:00 – What CJ would tell himself 10 years ago 21:30 – Why losing a core member never stops hurting 22:30 – Advice for anyone opening an academy today 25:00 – Who actually sticks with it long-term 28:00 – Belt promotions and how to structure them 34:30 – Teaching structure: curriculum vs. organic 37:00 – Merch, gis, and not forcing students to buy yours 39:00 – How to make a new student feel like part of the team Want help applying this to your academy? Book a free BJJ Growth Plan Call: https://growjitsu.com/call