The Business of Personal Training #4 Understanding Your Brand

Are you ready to open your gym?

When gyms are allowed to reopen, how are we going to do that safely?

Personal Trainers: Where We Are Now

After 2 weeks of mandatory shutdown of our studio, here are some of my ramblings of what we need to do going forward.

The Business of Personal Training #5 The Importance of Choosing a Niche

While many personal trainers resist the idea of choosing a niche or a specialty, having a niche can actually drive more business your way than trying to remain open to all possibilities. In this podcast I'll discuss why it's so important to building your business. Let me know your thoughts in the comments.

The Business of Personal Training #4 Understanding Your Brand

What is a brand? This is not always clear to many personal trainers or even to businesses. It's not simply your logo or your trademark, but, in fact is how others perceive you and/or your business. Listen in as I lay out my thoughts on brands and how to build yours. Then, I'd love to hear your comments on your thoughts about the topic.

The Business of Personal Training #3 Creating an Annual Marketing Plan

Most personal trainers and many businesses market by the seat of their pants. They market as the need or desire strikes them. Having an annual marketing plan can help you manage your marketing dollars as well as map out opportunities that can maximize your marketing effectiveness. These include National health observances (https://healthfinder.gov/NHO/nhoyear.aspx?year=2018), [https://healthfinder.gov/NHO/nhoyear.aspx?year=2018,] local events, seasonal/holiday, and your own programs. Map out your year and get a handle on your marketing.