The Business of... With Richard Farleigh
Welcome to my Business Of… series, in partnership with @CityamUK [https://studio.youtube.com/channel/UCEiH9wAwqMVbPqz-RHp0xMg] In this series, I sit down with some of the most influential figures in business, culture and creativity to explore the stories behind their success. In this episode, I’m joined by Levi Roots, entrepreneur, musician and the founder of Reggae Reggae Sauce. Levi and I discuss identity, mentorship, resilience, creativity and the realities of building a business from nothing. From growing up as a Windrush child raised by his grandmother in Jamaica, to prison, to walking into Dragons’ Den with a guitar missing a string, this is the full story behind one of the most iconic pitches in TV history. 00:00 – Introduction 01:05 – Welcoming Levi Roots 02:00 – From Brixton to global success 04:20 – Windrush, family & early life 07:25 – His grandmother’s influence: food & music 10:45 – School, identity & trying to fit in 12:40 – Prison, failure & becoming “Levi” 15:55 – The power of mentorship 18:20 – Music, creativity & self-expression 21:45 – Notting Hill Carnival & early hustle 24:30 – Writing the Reggae Reggae Sauce song 26:50 – Getting invited onto Dragons’ Den 28:45 – Walking in with a five-string guitar 32:40 – Getting the numbers wrong — and why it worked 36:55 – Honesty, trust & striking the deal 39:15 – Why people buy into you, not the product 42:05 – Fame, money & staying grounded 44:30 – Legacy, giving back & inspiring young people 46:45 – Closing reflections Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]
6 episodes
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