Why Trying to Be ‘Unique’ Is Holding You Back in Your Candle Business

He Expanded His Candle Business to a Warehouse...Then Realized It Was a Mistake | Jeff Standley

In this episode, I sit down with Jeff Standley to have an honest conversation about what it really takes to grow a candle business. We discuss the hidden costs of scaling, hiring employees, warehouse space, work-life balance, knowing when (or if) to quit your full-time job, and why bigger revenue doesn't always mean a better business. If you've ever wondered what success truly looks like as an entrepreneur, this conversation offers a refreshingly realistic perspective. Standley Handcrafted Youtube Channel: https://www.youtube.com/@StandleyHandcrafted [https://www.youtube.com/@StandleyHandcrafted] Jeff's Fragrance Oil Company: https://bohosoft.com/ [https://bohosoft.com/] DIY Maker Market:  https://www.westsoundcandlesupply.com/ [https://www.westsoundcandlesupply.com/] DIY Candle Making Beginner to Advanced FB Group: https://www.facebook.com/groups/diycandlemaking/ [https://www.facebook.com/groups/diycandlemaking/] ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]

Why I Don’t Cure My Candles

In this episode, I share my thoughts on candle cure times, testing, and why I don't always follow traditional candle making advice after years of working with the same materials. We'll discuss the difference between testing and selling candles, how cure time affects performance, and why becoming deeply familiar with your products can help you make more confident business decisions. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]

I Started a Monthly Candle Subscription Box!

In this episode, I share why I finally launched a monthly candle subscription box after nearly six years in business. I'll walk through my thought process, how I designed the customer experience, chose the first exclusive fragrance, and the lessons I've learned about keeping a subscription simple and sustainable. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]

If You Want to Start a WHOLESALE Candle Business in 2026, Watch This!

Thinking about selling your candles wholesale? In this episode, I break down the pros and cons of wholesale, how it differs from direct-to-consumer sales, and the strategies that have helped us generate over $200,000 in wholesale sales on Faire. You'll learn about pricing, profit margins, retailer relationships, product assortment, and how to start building a sustainable wholesale business. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]

How to Get a POWERFUL Hot Throw in Your Candles

In this episode, we discuss five practical ways to improve your candle's scent throw, including fragrance oil temperature, vessel size, wax selection, fragrance load, and proper mixing techniques. If you've ever struggled with candles that smell great up close but don't fill a room, this episode will help you troubleshoot common causes and create stronger performing candles. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist [https://www.ericamariemorris.com/checklist] ❤️ START YOUR SHOPIFY STORE: https://shopify.pxf.io/Qy7Rqx [https://shopify.pxf.io/Qy7Rqx] 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.com/?via=memoryboxcandleco [https://inventora.com/?via=memoryboxcandleco]