The Cannes Opener

Reconnecting Funnels & Feelings - Day 1

16 min · 25. juni 2025
episode Reconnecting Funnels & Feelings - Day 1 cover

Description

Reconnecting Funnels and Feelings How Sephora and R/GA are turning CX into brand-building power tools.   What if your brand book says “we care,” but your chatbot makes people cry? In this episode, Savannah dives into one of Cannes Lions’ most refreshingly real talks —led by R/GA’s Yael Cesarkas and Sephora’s Brent Mitchell. Expect a bitesized breakdown of: * Why CX complaints are outpacing CX mentions * How Sephora built a feeling-first customer journey * Why most brand strategies are still stuck in the toothpaste era * And what “sophisticated neglect” really looks like in 2025 This one’s a must-listen for anyone stuck translating brand fluff into real customer experiences — and ready to close the gap between emotional promise and operational pain.

Comments

0

Be the first to comment

Sign up now and become a member of the The Cannes Opener community!

Get Started

1 month for 9 kr.

Then 99 kr. / month · Cancel anytime.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

All episodes

4 episodes

episode Reconnecting Funnels & Feelings - Day 1 artwork

Reconnecting Funnels & Feelings - Day 1

Reconnecting Funnels and Feelings How Sephora and R/GA are turning CX into brand-building power tools.   What if your brand book says “we care,” but your chatbot makes people cry? In this episode, Savannah dives into one of Cannes Lions’ most refreshingly real talks —led by R/GA’s Yael Cesarkas and Sephora’s Brent Mitchell. Expect a bitesized breakdown of: * Why CX complaints are outpacing CX mentions * How Sephora built a feeling-first customer journey * Why most brand strategies are still stuck in the toothpaste era * And what “sophisticated neglect” really looks like in 2025 This one’s a must-listen for anyone stuck translating brand fluff into real customer experiences — and ready to close the gap between emotional promise and operational pain.

25. juni 202516 min