Real.Raw.Authentic Podcast
Spyker is back at Le Mans... 23 years later. Victor Muller (Founder and CEO of Spyker Cars and former CEO of Saab Automobile) just told me what it really took to survive.... He built one of the most beautiful car brands in the world. Lost it. Lost it again. And is now bringing it back, with a crypto billionaire as his new partner and the racetrack calling his name. This is Victor Muller. Founder and CEO of Spyker Cars. The man they call the most stubborn man in the car industry, and after this conversation, you’ll understand why that’s a compliment. We sat down for a real, raw, unfiltered conversation about what it actually takes to keep believing in something the world has counted out twice. Two bankruptcies. A brand reduced to an “empty shell.” And still, Victor never let go of Spyker. This episode goes behind the boardroom headlines into the psychology of obsession, identity, and refusing to quit when quitting would be the easier, more rational choice. And the timing could not be more perfect. As this episode goes live, Spyker is racing at the Le Mans Classic (July 3–5, 2026), the brand’s first return to Le Mans in 23 years, driving the very chassis that raced there in 2002 and 2003. Just weeks earlier, Volodymyr Nosov, founder of WhiteBIT and W Group, one of Europe’s largest crypto exchanges, became co-owner of Spyker, folding the 140-year-old Dutch marque into a new venture called Spyker Digital, merging heritage engineering with blockchain and digital ownership. Old-world craftsmanship meets new-world capital. A car brand founded in 1880 now backed by crypto. In this episode we talk about: 🏎️ Victor's mindset through two bankruptcies, and how he kept the vision alive when the brand became an "empty shell" 🏎️ How he survived one of the hardest phases of his life at Saab — and what it taught him about identity beyond the company 🏎️ What it actually means to be an entrepreneur, beneath the headlines and the highlight reel 🏎️ The new partnership with Volodymyr Nosov and W Group, and what "Spyker Digital" really means for the brand's future 🏎️ The 800hp Spyker C8 Preliator XXV and where Spyker is headed next 🏎️ Spyker's return to Le Mans Classic 2026, 23 years after chassis 009 last raced there 🏎️ A dream that survived two collapses, and what that costs — and protects — in a person 🎧 Also available wherever you listen to podcasts. Check: https://spykercars.com/ [https://spykercars.com/] How to connect with Caroline Middelsdorf host and modern mental wellbeing voice? Check: www.carolinemiddelsdorf.com #SpykerCars #VictorMuller #LeMansClassic #WhiteBIT #realrawauthentic #CarIndustry #Comeback #Entrepreneurship
17 episodes
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