Trailer | The China brief | SMEs need a new playbook

Episode 03 | Operations | Culture, IP, and strategic resilience

The unwritten rules of doing business. This final part covers protecting your intellectual property, building high-performance teams, and maintaining resilience in a shifting geopolitical climate. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.

Episode 02 | Entry strategy | Vetting partners and legal entities

How do you choose the right vehicle for your risk appetite? We discuss vetting local partners, choosing legal structures, and the no-nonsense steps to establishing a secure footprint in China. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.

Episode 01 | Decoding China | Seeing the market as it really is

Forget the cheap labor myths. In this deep dive, we explore the digital infrastructure and middle-class dynamics setting the global pace. Learn why your current assumptions might be your biggest risk. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.

Trailer | The China brief | SMEs need a new playbook

Most SME strategies for China are 15 years out of date. In this introductory piece, the podcast outlines a pragmatic approach to the world's most sophisticated consumer market. Moving beyond the cheap labour myth, we focus on the strategic competence required for modern success. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.