How To Sell A Mansion

Managing is Sales: Be Someone Worth Following

[1:30] Mike introduces the idea that managing is sales, covering customers, tenants, subcontractors, and employees. [10:15] A’marri discusses hiring lessons, low-quality hires, and why managers need to set expectations early. [23:00] Bob explains why the customer should never become the foreman and how strong management builds trust. [38:30] Dave talks about managing new employees, checking their work, and starting them with simple assignments. [47:15] Lindsey shares how she manages property clients by offering practical housing solutions instead of forcing the wrong fit.

A Rose In The Desert

Mike, Brook, A'marri and Liam talk about Cleveland Heights' backward approach to housing, which involves placing new apartments directly among neglected properties. [1:45] A’marri explains the “rose in the desert” idea, saying new development can’t succeed when surrounded by vacant houses and neglected properties. [7:15] Brook compares Van Aken to Cleveland Heights, explaining how clean, safe, family-friendly spaces help create stronger neighborhoods. [15:30] Mike explains why Taylor-Blanche could create buying opportunities if Project RATH helps clean up the area and build momentum. [22:45] Mike, A’marri, and Liam discuss Cleveland Heights’ process-driven approach and why admitting the problem is the first step toward change. [30:00] A’marri shares where listeners can follow Project RATH, see updated targets and victories, and support the neighborhood improvement effort.

Under The Radar Property Investments in Cleveland Heights

[1:15] Mike explains Project RATH, how it targets bad housing, and the recent progress made on Randolph Road. [5:30] Mike points investors toward the Blanche Taylor area and explains why neighborhood cleanup could create property value upside. [8:45] Mike discusses future neighborhood opportunities, including partnerships, local business improvements, and the Medusa Building. [16:30] A’marri explains that Project RATH is about accountability and solutions, not bullying property owners. [22:45] Mike, Brook, and A’marri encourage investors to look at areas Project RATH is improving and share where listeners can follow the progress.

Cleveland Real Estate Investors Make This Mistake All The Time

[1:00] Mike introduces the importance of real estate consultations for out-of-state investors looking to understand the Cleveland market before buying. [7:00] Mike explains how their team helps investors identify the right areas, inspect properties, and estimate repair costs before making decisions. [11:15] Mike introduces Project RATH and explains how it focuses on organizing neighborhoods to address vacant and neglected houses. [16:00] A’marri discusses how Project RATH starts by identifying problem properties and reaching out to owners, recognizing that not every situation involves a bad landlord. [24:15] Mike and A’marri talk about growing Project RATH, encouraging community support, and using the website to track targeted properties and push for improvement.

Cleveland Heights Needs To Be Transparent About The Housing Problem

Mike took over the conversation before I could finish introducing the topic. There's a bit towards the middle where I properly introduce what we will be discussing that needs to be moved to the front. [0:45] Mike introduces the Project RATH update with A’marri and Liam, focusing on vacant homes, neighborhood development, and opportunities for investors and first-time buyers. [7:00] Mike and A’marri discuss how neglected housing can drag down property values and why certain Cleveland Heights neighborhoods need urgent attention. [13:00] Mike identifies transparency as the central issue, explaining why residents need clearer communication and accountability from the city. [21:00] Liam and A’marri discuss using websites and social media updates to keep residents informed about problem properties and city action. [32:45] Liam shares final thoughts on focusing Project RATH around specific houses, gathering residents, and showing visible results to build momentum.