The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price

87 :: The Detective Mindset Every Sales Professional Needs to Stop Chasing Dead-End Deals

How much time are you wasting on deals that were never real in the first place? Every salesperson has experienced it. A prospect seems engaged, asks all the right questions, schedules meetings, and hints at a big opportunity...only to disappear. In this episode, Bradley Hartmann shares a personal sales story that reveals why chasing "maybe" can drain your pipeline, your focus, and your confidence. You'll learn how to replace hope with evidence so you can invest your time where it has the greatest chance of producing results. In this episode you will * Learn how to qualify opportunities using evidence instead of emotion so you stop wasting time on low-probability deals. * Discover why top sales professionals think like investors, not gamblers, when deciding where to spend their time and energy. * Understand how asking for a decision creates clarity, protects your pipeline, and keeps you focused on the opportunities that matter most. Press play to learn how thinking like a detective can help you qualify smarter, protect your most valuable resources, and close more profitable opportunities with confidence. The Craft of LBM Sales Podcast is presented by GenetiQ [https://link.edgepilot.com/s/3e50361b/Gwc-pJrdgkSNVORqUhddww?u=https://url41.mailanyone.net/scanner?m=1wKNO5-000000007hD-2ToU%26d=4%257Cmail%252F14%252F1778016600%252F1wKNO5-000000007hD-2ToU%257Cin41q%257C57e1b682%257C10561120%257C11609857%257C69FA621174E266A9F2FDE1E13324BB05%26o=%252Fphti%253A%252Fltspenklgei.dscot5m%252F%252F.o%252F250bacM7e0TD3wpZyas-hJ1QChm3msh%253Fu%252Ftp%253A%253Dt%252Ft%252Fbuly4i.SaP8e%26s=1pIlN2hUVPEkmnZSIkw4TyhnhNo]—the next evolution of ERP. Learn more about the OSR Academy [https://www.bradleyhartmannandco.com/osr-academy] If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales. In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting. New podcasts are dropped every Monday and Wednesday.

86 :: Stop Hoping Your Quote Wins. Have This Conversation Instead.

Have you ever spent hours building the perfect quote only to have your prospect judge it in less than 10 seconds? If every bid comes down to price, you're giving away one of your biggest competitive advantages, your expertise. In this episode, Bradley Hartmann explains why many LBM sales professionals unintentionally allow buyers to compare only price and shares practical strategies to position themselves as trusted advisors before the quote is ever submitted. You'll also learn how the "Price Sensitivity Trap" affects purchasing decisions and why focusing on total project cost creates stronger customer relationships and healthier margins. In this episode you will * Learn how to secure a valuable face-to-face meeting before bid day that dramatically increases your chances of winning the business. * Discover the Price Sensitivity Trap and how to help builders evaluate total project cost instead of just the lowest initial bid. * Gain a simple framework for presenting your expertise, assumptions, options, and recommendations so customers see your value beyond price. Press play to learn a practical sales approach that helps you protect your margins, build trust with builders, and win more profitable business by leading with expertise instead of price. Download The Price Sensitivity Trap [https://static1.squarespace.com/static/62ded5b55e29c968d44727a9/t/6a5ac7a1a99b5a22c9686317/1784334241858/The+Price+Sensitivity+Trap+BH.png] The Craft of LBM Sales Podcast is presented by GenetiQ [https://link.edgepilot.com/s/3e50361b/Gwc-pJrdgkSNVORqUhddww?u=https://url41.mailanyone.net/scanner?m=1wKNO5-000000007hD-2ToU%26d=4%257Cmail%252F14%252F1778016600%252F1wKNO5-000000007hD-2ToU%257Cin41q%257C57e1b682%257C10561120%257C11609857%257C69FA621174E266A9F2FDE1E13324BB05%26o=%252Fphti%253A%252Fltspenklgei.dscot5m%252F%252F.o%252F250bacM7e0TD3wpZyas-hJ1QChm3msh%253Fu%252Ftp%253A%253Dt%252Ft%252Fbuly4i.SaP8e%26s=1pIlN2hUVPEkmnZSIkw4TyhnhNo]—the next evolution of ERP. Learn more about The Sales Managers Guild [https://www.bradleyhartmannandco.com/the-sales-managers-guild] If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales. In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting. New podcasts are dropped every Monday and Wednesday.

85 :: The Training Habit That Helps Million-Dollar Salespeople Win Under Pressure

What if the reason you're struggling in high-pressure sales conversations has nothing to do with talent and everything to do with how you've been preparing? Every salesperson eventually faces a make-or-break meeting, a difficult price negotiation, or a customer conversation that can change the course of the year. In this episode, Bradley Hartmann reveals that success under pressure is the result of consistent habits, disciplined preparation, and intentional training long before the moment ever arrives. Inspired by Steven Pressfield's philosophy, this episode challenges you to rethink what sales training really looks like and why small, intentional daily improvements create lasting competitive advantage. In this episode you will * Discover why top-performing salespeople consistently outperform others in high-pressure situations. * Learn practical, everyday training habits that improve confidence, professionalism, and sales effectiveness. * Understand how adopting a mindset of continuous improvement helps you stop competing on price and deliver greater value to customers. If you want to perform with confidence when the biggest sales opportunities come your way, this episode will show you how daily training today creates tomorrow's winning results. The Craft of LBM Sales Podcast is presented by GenetiQ [https://link.edgepilot.com/s/3e50361b/Gwc-pJrdgkSNVORqUhddww?u=https://url41.mailanyone.net/scanner?m=1wKNO5-000000007hD-2ToU%26d=4%257Cmail%252F14%252F1778016600%252F1wKNO5-000000007hD-2ToU%257Cin41q%257C57e1b682%257C10561120%257C11609857%257C69FA621174E266A9F2FDE1E13324BB05%26o=%252Fphti%253A%252Fltspenklgei.dscot5m%252F%252F.o%252F250bacM7e0TD3wpZyas-hJ1QChm3msh%253Fu%252Ftp%253A%253Dt%252Ft%252Fbuly4i.SaP8e%26s=1pIlN2hUVPEkmnZSIkw4TyhnhNo]—the next evolution of ERP. Learn more about The Sales Managers Guild [https://www.bradleyhartmannandco.com/the-sales-managers-guild] If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales. In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting. New podcasts are dropped every Monday and Wednesday.

84 :: A Sales Goal Is NOT a Sales Plan. The Simple Framework That Turns Goals Into Revenue

Are your sales goals helping you grow or are they just numbers on a spreadsheet? Too many sales professionals are given revenue targets without a clear roadmap for achieving them. In this episode, Bradley Hartmann explains why numbers alone aren't enough and introduces a practical sales business planning framework that helps sales reps and managers think strategically, prioritize the right opportunities, identify risks before they become problems, and build real accountability throughout the year. In this episode you will * Learn why a revenue goal without a documented strategy almost always leads to inconsistent results. * Discover a simple four-page sales business planning framework that helps you focus on your highest-impact accounts, activities, and growth opportunities. * Understand how better planning, coaching, and personal development create stronger accountability and more profitable sales performance. Press play now to learn how a structured sales business plan can help you stop chasing numbers and start executing a strategy that delivers consistent, profitable growth. Download Your Sales Business Plan [https://static1.squarespace.com/static/62ded5b55e29c968d44727a9/t/6a51208d4d5eb74582d73f9a/1783701645441/bh%26co+Sales+Business+lan.pdf] The Craft of LBM Sales Podcast is presented by GenetiQ [https://link.edgepilot.com/s/3e50361b/Gwc-pJrdgkSNVORqUhddww?u=https://url41.mailanyone.net/scanner?m=1wKNO5-000000007hD-2ToU%26d=4%257Cmail%252F14%252F1778016600%252F1wKNO5-000000007hD-2ToU%257Cin41q%257C57e1b682%257C10561120%257C11609857%257C69FA621174E266A9F2FDE1E13324BB05%26o=%252Fphti%253A%252Fltspenklgei.dscot5m%252F%252F.o%252F250bacM7e0TD3wpZyas-hJ1QChm3msh%253Fu%252Ftp%253A%253Dt%252Ft%252Fbuly4i.SaP8e%26s=1pIlN2hUVPEkmnZSIkw4TyhnhNo]—the next evolution of ERP. Learn more about The Sales Managers Guild [https://www.bradleyhartmannandco.com/the-sales-managers-guild] If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales. In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting. New podcasts are dropped every Monday and Wednesday.

83 :: What Every Building Material Sales Rep Can Learn From Luxury Home Builder Erin Stetzer

Why do some builders immediately trust certain sales reps while others never earn a second call? If you're in building materials sales, it's becoming harder than ever to stand out by simply providing competitive pricing. Luxury custom builders are looking for partners who anticipate problems, simplify decisions, educate their teams, and make complex projects easier to execute. In this conversation, luxury home builder Erin Stetzer of Erin Stetzer Homes [https://www.erinstetzerhomes.com/] shares exactly what separates forgettable vendors from the sales professionals who become indispensable advisors. After listening to this episode, you'll discover: * How to earn long-term trust by solving problems before they become expensive mistakes. * Practical ways AI can help salespeople create more value without losing the human connection builders expect. * The daily habits that keep you top-of-mind with builders and transform one-time customers into lifelong relationships. Press play to learn the simple mindset shifts and practical strategies that will help you become the first salesperson builders call when the stakes are highest. The Craft of LBM Sales Podcast is presented by GenetiQ [https://link.edgepilot.com/s/3e50361b/Gwc-pJrdgkSNVORqUhddww?u=https://url41.mailanyone.net/scanner?m=1wKNO5-000000007hD-2ToU%26d=4%257Cmail%252F14%252F1778016600%252F1wKNO5-000000007hD-2ToU%257Cin41q%257C57e1b682%257C10561120%257C11609857%257C69FA621174E266A9F2FDE1E13324BB05%26o=%252Fphti%253A%252Fltspenklgei.dscot5m%252F%252F.o%252F250bacM7e0TD3wpZyas-hJ1QChm3msh%253Fu%252Ftp%253A%253Dt%252Ft%252Fbuly4i.SaP8e%26s=1pIlN2hUVPEkmnZSIkw4TyhnhNo]—the next evolution of ERP. Learn more about the OSR Academy [https://www.bradleyhartmannandco.com/osr-academy] If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales. In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting. New podcasts are dropped every Monday and Wednesday.