The Creative Manager

Ep 11: Heuristic Redefinition — Change the Rules, Change the Game

7 min · 13. aug. 2025
episode Ep 11: Heuristic Redefinition — Change the Rules, Change the Game cover

Description

Are hidden assumptions holding your team back? This episode dives into Heuristic Redefinition, a powerful technique for innovation that challenges the "unwritten rules" and conventional thinking. Donal Thompson explains how identifying and deliberately breaking these hidden mentalshortcuts can unlock radical new solutions and change the game for your product, service, or process. 🚀Discover how questioning "the way things are always done" can lead to groundbreaking ideas – all in about 5 minutes of clear English.

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