TCC #052 | Pokémon’s 30th Anniversary Brand Moves & What Small Businesses Can Copy

LFD #004 | 5-Step Framework for Setting Goals

Turn Intention Into a Plan — A Simple 5-Step Framework for Achieving Goals In this episode of Letters from Dad, Dylan explains that most people fail not from lack of motivation but from not translating intention into a workable plan. We define what planning actually is, talk about the common mistakes and misunderstandings of what planning does for us, and argue that plans should provide a clear path from A to B while staying flexible. Finally, we dive into a simple 5-step framework to set and reach any goal, from building your own home to reading 30 books in a year. Don’t forget to leave us a review and let us know how we are doing! -- CONNECT Thanks for listening! Be sure to subscribe to the show for more marketing insights for SMBs. Find me on social media: LinkedIn [https://www.linkedin.com/in/the-dybennett/%E2%81%A0] | YouTube [https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A] | Instagram [https://www.instagram.com/the_dybennett/] -- TIMESTAMPS 00:00 Introduction00:31 What is Planning?02:51 Common Mistakes in Planning05:14 The 5-Step Framework05:20 Step 1: Understand Your Why06:39 Step 2: Define the Outcome07:16 Step 3: Reverse Engineer08:00 Step 4: Habits & Tasks08:33 Step 5: Set a Timeframe10:26 Real-Life Example: Building a Custom Home12:32 Planning as Self-Respect

TCC #052 | Pokémon’s 30th Anniversary Brand Moves & What Small Businesses Can Copy

Pokémon’s 30th Anniversary Brand Play (2026): Nostalgia, Trust, and Milestones Small Businesses Can CopyThis episode of The Creativity Code breaks down Pokémon’s 30th anniversary (2026) strategy and how small businesses can apply similar brand plays. It highlights Pokémon re-releasing FireRed and LeafGreen on the Nintendo Switch to connect with longtime fans through nostalgia, while also bridging generations by enabling parents to share childhood experiences with their kids and bring new fans into the community. We introduce a 3-layer approach: honoring loyal fans, creating shared family memories, and celebrating a major milestone with purpose (not just promotions). For small businesses, are simple: build recognition through consistent differentiation, develop trust through consistent messaging and value, and create belonging via personal connections, and celebrating milestones with purpose. - CONNECT Thanks for listening!Be sure to subscribe to the show for more marketing insights for SMBs. Connect with us on social (@the_dybennett) LinkedIn [https://www.linkedin.com/in/the-dybennett/%E2%81%A0] | YouTube [https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A] | Instagram [https://www.instagram.com/the_dybennett/] - TIMESTAMPS00:00 Pokemon's 30th Strategy00:48 Nostalgia Relaunch02:01 Why Big Brands Matter02:38 The 3-Layer Brand Play05:01 Recognition & Differentiation06:50 Consistency Builds Trust08:15 Selling Belonging, not Nostalgia09:06 The Small Personal Connections10:23 Celebrate Milestones With Purpose12:02 Systemize The Extra Mile12:48 Final Thoughts

LFD #003 | Who You Spend Your Time with Really Matters

It's not some quote from a movie, or a meme...who you spend your time with actually matters. In this episode, we look at the studies that show how the people we surround ourselves can affect our health, financial decisions, happiness, and so much more. And we also touch on a few ways to audit who you spend your time with, and the types of people you should keep an eye out for (both positive and negative) to help you reach your goals. - Letters from Dad is a passion project to record lessons I want to leave for my children, but hopefully to help so many more. Thanks for listening! Don't forget to subscribe to the show for more. Stay in touch! Follow me on social: ⁠⁠Instagram⁠⁠ [https://www.instagram.com/the_dybennett] | ⁠⁠LinkedIn [https://www.linkedin.com/in/the-dybennett/]

LFD #002 | Your Most Important Assets (Money Ain't One of Them)

Society tells you that money is your most valuable resource—but it's wrong. In this episode, I break down why your time and your energy are the only two resources that truly matter, and how to protect them fiercely. From tracking where your time actually goes to understanding what drains your energy versus what fills you back up, this is a practical guide to living more intentionally with the resources you can never get back. Letters from Dad is a collection of lessons I'm recording for my two sons—perspectives, mindsets, and experiences I hope will guide them through their lives. While made for them, I share it for anyone who wants to grow intentionally rather than just going through the motions. -- Thanks for listening! Stay in touch! Follow me on social: ⁠Instagram⁠ [https://www.instagram.com/the_dybennett] | ⁠LinkedIn [https://www.linkedin.com/in/the-dybennett/]

Letters From Dad (LFD) #001 | Living Your Life with Intention

I've tried podcasts before, but never like this. Letters from Dad is a thought that's been 12 months in the making, and it's finally coming to fruition. This podcast format helps me capture lessons, perspectives, and ideas that I want to pass on to my two boys, who at this time are six and six months old. In EP001, I talk about INTENTION and how living your life with it can make growth easier, make your life more purposeful, and help you achieve the goals you want. This is for my sons, but I'm happy you're here too. If you gained something from it, have ideas worth sharing to growing children, or just want to connect, subscribe to the show and join me on my way toward my goal of 200 episodes in the next 5 years. P.S. When I recorded EP001, I was originally going to call this "Letters to My Sons," so you'll hear that in the intro. -- Follow me: Instagram [https://www.instagram.com/the_dybennett] | LinkedIn [https://www.linkedin.com/in/the-dybennett/]