Why Sidama is Revolutionizing the Specialty Coffee Industry ft. Endale Asfaw

Why Sidama is Revolutionizing the Specialty Coffee Industry ft. Endale Asfaw

Welcome back to the Cupping Table podcast! In this episode, host David Paparelli sits down with Endale Asfaw, the founder and managing director of Aroma Coffee Trading and Consultancy Services. With over 30 years of experience across Ethiopia's coffee value chain and a definitive background as a Senior Cupper and Technical Manager at the Coffee and Tea Authority's Coffee Quality & Inspection Center, Endale brings unmatched insight into the past, present, and future of Ethiopian specialty coffee. - The Magic of the Sidama Region: Discover why the Sidama Highlands consistently produce some of the highest-scoring specialty coffees in the world, boasting flavor profiles of jasmine, bergamot, and tropical fruits. - Decoding Ethiopian Variety Codes: Learn the history behind iconic coffee varieties like 74110 and 74112, including how the Jimma Agricultural Research Center selected these rich indigenous populations back in the 1970s. - Next-Level Processing Innovations: Explore how forward-thinking private producers are moving beyond washed and natural processes to embrace anaerobic honey, experimental fermentations, and cold fermentation. - The Evolution of Private Auctions: Understand the shifting dynamics of the industry as flexible, market-driven platforms emerge, highlighted by the upcoming Sidama Crown Coffee Auction taking place August 3 to 5, 2026. Join us for this expert deep dive as we explore how the global coffee conversation has fundamentally shifted from "is this coffee acceptable?" to "what makes this coffee unique?"

Selling a Whole 2000m Coffee Harvest in ONE Auction? | Finca Sophia

Finca Sophia is one of the most high-demand, high-altitude coffee farms on the planet, growing elite Geisha varieties at over 2,000 meters in Nueva Suiza, Chiriqui, Panama. But this year, they are doing something completely unprecedented.In this episode of the Cupping Table Podcast, host David Paparelli sits down with Willem Boot and David Pohl to discuss their monumental decision to skip the legendary Best of Panama competition. Instead, they are putting their ENTIRE year's harvest into a single, high-stakes, first-of-its-kind auction on July 13th, 2026.We unpack the high-altitude climate realities guiding this harvest, how they use controlled "darkrooms" to de-risk flavor profiles, and why their processing methods draw inspiration from master painter Gustav Klimt.If you are a specialty coffee professional, competition brewer, or entrepreneur looking at how elite brands break the rules to innovate, this breakdown is for you.

Kenneth Barigye | Rewriting Uganda’s Coffee Story

There are limits to what is possible in Uganda—until you choose to push past them. In this live episode of The Cupping Table recorded at the London Coffee Festival, host David Paparelli sits down with Kenneth Barigye, the founder and Managing Director of Mountain Harvest. Kenneth shares how his team is challenging old stereotypes, bypassing volatile macro market pricing models, and establishing a new paradigm for Ugandan specialty coffee through localized innovation and a landmark private auction.Whether you are a coffee roaster, an importer, or a specialty coffee enthusiast, Kenneth’s insights into value-chain collaboration, social contracts, and ethical pricing provide a masterclass on reforming global agriculture.

Ian Kissick | Balancing Competition and the Coffee Business

Description: Ian Kissick is a titan in the specialty coffee world—holding the titles of 2023 UK Barista Champion and consecutive 2024 and 2025 Irish Barista Champion, alongside placing 6th in the world. But after 9 years at the peak of competitive coffee brewing, he is walking away.  In this episode of the Cupping Table podcast, M Cultivo co-founder David Paparelli sits down with Ian to unpack the exact realities of elite coffee culture. They explore the astronomical cash investments required to win the World Barista Championship (where companies routinely spend up to £100,000 on a single run), the high-stakes logistics of sourcing legendary Geisha lots in Panama during supply down-years, and why Formative Coffee openly refuses to offer pre-ground coffee to its customers. We also dive deep into the fascinating post-COVID shift where home coffee setups are skyrocketing into tens of thousands of pounds, and how a modern coffee brand scales a cafe showroom into an independent, multi-channel roastery institution. Check out Formative Coffee: https://formative.coffee

Kenny Vidurrizaga | Why This 4th-Gen Coffee Producer Refused to Declare Bankruptcy

What do you do when a century-old family legacy is on the absolute brink of collapse? That was the exact crossroads facing 4th-generation coffee producer Kenny Vidurrizaga and his brother Alex.In a single season, a devastating wave of leaf rust ("La Roya") ruthlessly wiped out 50% of his family’s coffee crops at Finca Santa Estella. With global market prices hitting historic lows and the farm drowning under mounting debt, their own accountant gave them a blunt piece of advice: declare bankruptcy, shut down the operations, and walk away.Instead of throwing in the towel, Kenny executed a dramatic "reverse migration" leaving his stable city life to return to the rugged mountains of Villa Rica, Peru, to save his family's livelihood.In this deep-dive episode of The Cupping Table, host David Paparelli sits down with Kenny to uncover the incredible underdog story of how Finca Santa Estella defied the odds. Kenny reveals how he convinced his traditional family to pivot to the high-stakes world of specialty coffee, the "aha!" moment they put a spectacular, jasmine-floral Geisha lot on the cupping table, and the massive operational hurdles of building an entire global supply chain from scratch.This conversation goes far beyond a typical origin story. It serves as a practical blueprint for coffee roasters, green buyers, and producers alike. Kenny and David candidly break down:• The Reality of Roaster Relationships: Why vague sales pitches fail and how roasters evaluate coffees based on strict, pre-existing portfolio "buckets" (from house blends to elite nano-lots).• Overcoming Origin Stigma: How Peruvian producers are actively fighting the perception of being the "little brother" to neighboring origins like Colombia and Brazil.• The True Cost of Vertical Integration: Navigating the hidden financial risks of warehousing, importing, and moving spot offerings to the US completely at risk.• The Three Pillars of Longevity: Why long-term sourcing relies entirely on replication and the consistent control of quality, delivery volume, and price year after year.Kenny and a tight-knit community of passionate, next-gen producers are working tirelessly to transform Villa Rica into the "Napa Valley" or "Bordeaux" of coffee. Hit play to find out how they are turning that ambitious dream into an everyday reality.SUPPORT THE PRODUCERAre you a roaster or specialty coffee enthusiast looking to source or taste exceptional Peruvian estate coffees? Kenny's coffees are currently available as spot offerings in both the US and Japan. Connect with Kenny and the team at Finca Santa Estella via the links below:Website: https://fincasantaestela.com/Instagram: https://www.instagram.com/fincasantaestela/