Cheryl McKenna | Merchant Advocate

Matthew Norton | People Plus Purpose | Jul 30, 2025

In this conversation, Matthew Norton discusses the importance of team dynamics in dental practices, emphasizing a strengths-based approach to leadership and employee engagement. He shares insights on creating a compelling vision, addressing staffing challenges, and the significance of emotional agility in fostering a positive practice culture. The discussion highlights the need for dentists to shift from a transactional mindset to one focused on purpose and collaboration, ultimately leading to a more engaged and effective team. Takeaways Most dental practices struggle with staff turnover and communication breakdowns. Transforming teams involves discovering and building on existing strengths. Creating a practice culture where people want to work is essential. Me to we thinking emphasizes the importance of collaboration. A compelling vision is necessary for team alignment and motivation. Engagement in the workplace is linked to a purpose-driven mission. Emotional agility is crucial for effective leadership. Understanding team members' strengths can enhance collaboration. Integrating new team members requires a collective effort. Sustaining momentum in team development is key to long-term success. Chapters 00:00 Transforming Dental Practices through Team Dynamics 01:53 The Journey of PeoplePlusPurpose 06:59 Me to We: Shifting Mindsets in Dentistry 16:28 Addressing Staffing Challenges in Dental Practices 19:26 Creating a Purpose-Driven Workplace 27:07 The Importance of Emotional Agility 33:25 Building a Cohesive Team Culture 40:39 Guided Implementation for Lasting Change LinkedIn: https://www.linkedin.com/in/matthew-norton-bb901a7 Website: www.peoplepluspurpose.com/ [https://peoplepluspurpose.com/] Email: team@peoplepluspurpose.com https://peoplepluspurpose.com/

John Waller | The On Hold Guy

Keywords on-hold messaging, dental practices, patient education, voice talent, marketing, phone systems, customer service, business growth, patient retention, audio branding Summary In this episode, John Waller, known as the On-Hold Guy, discusses the importance of on-hold messaging for dental practices. He explains how custom patient education messages can enhance the patient experience during hold times, the significance of professional voice talent, and the psychology behind effective messaging. John also covers the integration of these services with various phone systems and the cost-effectiveness of his offerings, emphasizing the potential for increased patient retention and practice growth. Contact: John Waller Theonholdguy@gmail.com [Theonholdguy@gmail.com] Www.theonholdexperience.com [http://www.theonholdexperience.com/] Schedule a meeting with me: Meetings.hubspot.com/theonholdguy [http://meetings.hubspot.com/theonholdguy] My thirty second video https://youtu.be/IzybJ8NEedY [https://youtu.be/IzybJ8NEedY] Takeaways Helping dental practices for over 28 years. Creating custom patient education messages is essential. Professional voice talent enhances the on-hold experience. Messages can be updated easily and at no cost. Alternating voice talent keeps the message fresh. Longer messages help patients forget they are on hold. Cross-promoting multiple locations can drive referrals. On-hold messaging can be integrated with various phone systems. The service is cost-effective with a month-to-month commitment. Custom messages can be tailored to specific promotions. Chapters 00:00 Introduction and Event Discussion 00:25 Patient Engagement Strategies 05:23 Psychology of On-Hold Messaging 06:58 Cross-Promotion Strategies for Multi-Location Practices 07:54 Managing Patient Hold Times Effectively 09:25 Customizing Patient Education Messages 10:31 Integration with VoIP Systems 12:22 Streamlined Message Updates and Management 13:58 Affordable On-Hold Solutions for Practices 14:45 Transitioning Messages During Practice Changes 15:33 The Importance of Networking and Referrals 16:36 Exploring AI and New Ventures 17:30 Innovative Payment Solutions in Dentistry

Dan Brian | Dentalscapes Marketing

Keywords Local SEO, Google Business Profile, Link Building, Dental Marketing, Content Creation, Online Reviews, SEO Strategies, Digital Marketing, Dental Practices, Marketing Partnerships Summary In this conversation, Dan Brian and Monica Cappelli discuss the critical role of local SEO for dental practices, emphasizing the importance of Google Business Profiles, link building, and content creation. They explore how reviews impact SEO and the differences between high intent and low intent marketing channels. The discussion highlights the long-term commitment required for effective SEO and offers insights into navigating marketing partnerships. Get In Touch! 919-443-6050 [tel:9194436050] https://www.dentalscapes.com/ Takeaways Local SEO is essential for dental practices to remain competitive. Google Business Profiles serve as an online business card for practices. Getting into the top three search results is crucial for visibility. Link building from local directories enhances credibility. Blogging is a powerful tool for generating backlinks and educating patients. SEO requires a long-term commitment, unlike immediate advertising. Five-star reviews significantly influence local search rankings. Integrating review requests into practice workflows is vital. Understanding the difference between high intent and low intent marketing is key. Investing in SEO provides the best return on investment for dental practices. Sound Bites "Blogging helps generate valuable backlinks." "SEO is a marathon, advertising is a sprint." "Five-star reviews are critical for SEO." Chapters 00:00 Introduction to Dental Marketing Insights 03:01 Understanding Google Business Profiles 06:59 Link Building Strategies for Dental Practices 09:41 Content Creation and Blogging for SEO 15:25 The Role of Reviews in Dental Marketing 17:25 Google vs. Facebook: Marketing Strategies 22:14 Long-Term Commitment to SEO 24:04 Final Thoughts on Marketing for Dentists 26:51 DBH Video Outro.mp4

Cheryl McKenna | Merchant Advocate

Keywords merchant services, credit card processing, business costs, fee passing, cost savings, healthcare, high-risk industries, business management, financial advice, entrepreneurship Summary In this episode of the Dental Business Hub, Cheryl McKenna discusses her journey into the merchant services industry and the importance of managing costs for businesses. She explains how her company, Merchant Advocate, helps clients save money on credit card processing fees without changing providers. The conversation delves into the concept of fee passing, its implications for businesses, and the importance of understanding client bases. Cheryl also shares insights on navigating high-risk industries and the potential for cost savings across various sectors. The episode concludes with a discussion on the future of merchant services and the importance of expert guidance in financial decision-making. Takeaways Cheryl McKenna has been in the merchant services industry since 1997. Merchant services are essential for businesses to manage costs effectively. Fee passing can be a controversial topic among businesses. Understanding client bases is crucial when implementing fee passing. Businesses can save an average of 29% on processing fees without changing providers. High-risk industries can also benefit from merchant services. It's important to evaluate credit card processing fees regularly. Cheryl's company only gets paid if they save clients money. The conversation emphasizes the importance of expert guidance in financial decisions. Ongoing savings from merchant services can significantly impact a business's bottom line. Contact Cheryl McKenna Director of New Business cmckenna@merchantadvocate.com Support the Dental Business Hub. Use our Referral Partner Scheduling Link: Cheryl: http://tinyurl.com/Transaction-Fee-Negotiations Titles Navigating the World of Merchant Services Cost Management Strategies for Businesses Sound bites "It's low hanging profit." "We handle 90% of the work." "It's straight up profit." Chapters 00:00 Introduction to Cheryl McKenna and Her Journey 03:09 Understanding Merchant Services and Its Importance 05:57 Cost Management in Business: The Role of Merchant Services 09:01 Fee Passing: Pros and Cons for Businesses 12:01 Navigating Credit Card Processing Fees 14:55 Evaluating When to Switch Merchant Services 17:58 Expanding Beyond Healthcare: Merchant Services for All Industries 21:02 High-Risk Industries and Merchant Services 23:55 Conclusion and Future Insights

David Lopes DDS | Growing Your Practice: The Story and the Technology

Summary In this conversation, Dave Lopes discusses the evolution of dental practice, emphasizing the importance of storytelling, technology, and patient-centered care. He highlights the role of dental hygienists as oral health coaches and the significance of team dynamics in providing exceptional patient care. The discussion also covers the necessity of investing in technology and training to enhance patient engagement and improve practice efficiency. Lopes shares insights on leadership and creating a shared vision within dental teams, ultimately advocating for a holistic approach to oral health that integrates technology and personal connection with patients. David’s Profile linkedin.com/in/david-lopes-dds-743a4510 [https://www.linkedin.com/in/david-lopes-dds-743a4510] Email dlopes@aligntech.com [dlopes@aligntech.com] Takeaways The importance of gratitude in professional relationships. Dentistry is evolving with technology and patient-centered care. Understanding patient stories enhances treatment outcomes. Hygienists can transform into oral health coaches. Team dynamics are crucial for effective patient care. Technology should empower dental teams and improve patient engagement. Visual communication is key in helping patients understand their oral health. Investing in technology leads to better practice efficiency. Leadership in dentistry requires a shared vision and team involvement. The future of dentistry relies on integrating technology and personal connections. Chapters 00:00 Introduction to Dental Technology and Personal Journey 03:11 The Importance of Patient Connection and Storytelling 05:48 Transforming Dental Practices: From Sales to Care 08:17 Empowering Dental Teams: The Role of Hygienists 11:08 The Shift to Oral Health Coaching 11:08 Integrating Technology in Patient Care 12:50 Understanding Oral Health and Systemic Connections 13:44 The Role of Technology in Enhancing Patient Experience 16:37 Visual Communication: The Power of 3D Scanners 19:07 Maximizing Patient Benefits through Technology 21:55 The Future of Dental Practices: Championing Patient Health 27:17 Understanding Productive Liabilities 30:02 The Role of the Oral Health Coach 33:42 Building a Vision for the Practice 36:23 Igniting the Fire Within 39:49 Navigating the River of Team Dynamics 43:42 The Digital Revolution in Dentistry 48:57 Gratitude and Connection 49:32 Community and Professional Growth 49:34 DBH Video Outro.mp4