The Drinks Business Podcast

Webinar: How AI can transform the wine and spirits trade

1 h 8 min · 6. apr. 2026
episode Webinar: How AI can transform the wine and spirits trade cover

Description

Panellists include Danny Cooper, chief information and digital officer at Virgin Wines; Rachel Wilson, general manager of Napa Valley Marriott; and Patrick Comiskey, Master of Fine Arts, wine writer and critic. As AI capabilities evolve at speed – enabling increasingly sophisticated product recommendations, targeted communications and data-driven insights – drinks businesses face a particular challenge: applying these tools in a category defined by complexity and deeply subjective consumer preferences. This session examines how AI-powered personalisation can be deployed effectively across retail, e-commerce and hospitality, and what a specialist, drinks-focused approach looks like in practice. Hosted in partnership with Preferabli, which provides recommendation solutions tailored specifically to the drinks sector, the webinar will bring together voices from across the trade — spanning digital retail, hospitality and wine criticism — to assess both the opportunities and practical realities of AI implementation. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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episode Webinar: How AI can transform the wine and spirits trade artwork

Webinar: How AI can transform the wine and spirits trade

Panellists include Danny Cooper, chief information and digital officer at Virgin Wines; Rachel Wilson, general manager of Napa Valley Marriott; and Patrick Comiskey, Master of Fine Arts, wine writer and critic. As AI capabilities evolve at speed – enabling increasingly sophisticated product recommendations, targeted communications and data-driven insights – drinks businesses face a particular challenge: applying these tools in a category defined by complexity and deeply subjective consumer preferences. This session examines how AI-powered personalisation can be deployed effectively across retail, e-commerce and hospitality, and what a specialist, drinks-focused approach looks like in practice. Hosted in partnership with Preferabli, which provides recommendation solutions tailored specifically to the drinks sector, the webinar will bring together voices from across the trade — spanning digital retail, hospitality and wine criticism — to assess both the opportunities and practical realities of AI implementation. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

6. apr. 20261 h 8 min