17: What is thought leadership (in five minutes)?

21: Why do some writers get into ghostwriting?

Did you ever wonder why some ghostwriters take on ghostwriting work in the first place? I present a few reasons why I ghostwrite and what the differences are between a ghostwriter and a freelance writer.

20: How to prepare for a remote radio interview

Have you been invited to appear on a talk radio show? Radio spots can be valuable publicity/PR opportunities for thought leaders. If you've been invited to appear on a radio show, then there are a few things you should know to make the most of the opportunity. Watch to find out what they are.  For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

19: Is thought leadership just an empty buzzword?

When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing.

18: How do you hire a freelance writer?

A common question I get from a lot of prospects is "how do we work with you?" or "what's your process?" or "what's the process of working with a ghostwriter (or freelance writer)? In this video I wanted to provide some guidance about — per the title — what's typically involved in hiring and working with a freelance writer from screening through to onboarding and briefing. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

17: What is thought leadership (in five minutes)?

What is thought leadership? How does it differ from content marketing? The answer in five minutes.