The Elliott Caldwell Podcast: On Successful DNA
🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you: https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast On Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success. Cody and Brandon are two of the founders behind How Deep Will You Go, a connection card game built to help people move beyond surface-level conversations and discover the deeper parts of one another. What began as a series of college street interviews grew into a viral content brand, a community of millions, and a physical product that has reached more than 100,000 customers. In this episode, Cody and Brandon reveal how they turned audience demand into a business generating roughly $250,000 per month and shipping around 7,000 games a month. They break down how a video with millions of views validated the product, why they collected emails before launching, and how preorders allowed them to purchase their first inventory without outside funding. Their first official launch generated approximately $10,000 within minutes and sold out within hours, proving that the market was ready. Their journey was far from perfect. The brothers share how a broken purchase link nearly derailed their first launch, how incorrect shipping information forced them to cancel roughly $10,000 in TikTok Shop orders, and why learning to slow down became one of their most important business lessons. They also explain the decision to stop fulfilling orders from their living room, hire a third-party logistics company, invest more aggressively in advertising, and build the infrastructure required to scale. Behind the numbers is a powerful personal story. Cody and Brandon open up about entering foster care as children, being adopted before the triplets were separated, reconnecting with their biological mother as adults, and choosing entrepreneurship over a free college education. They discuss how hardship, self-belief, brotherhood, and a refusal to accept limiting circumstances shaped their ambition. This is a raw conversation about product-market fit, viral content, ecommerce, cash flow, inventory, resilience, and what happens when you create space for something bigger. 📲 Follow Elliott ‼️IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/ [https://www.instagram.com/elliottcaldwell/] 🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/ [https://www.instagram.com/the_rise_collective_/] 🌐 More about The Rise Collective: https://rise-collective.com/ [https://rise-collective.com/] 🔑 Explore BnB Turnkey: https://bnb-turnkey.com/ [https://bnb-turnkey.com/] 📩 Subscribe to the STR Report newsletter: https://thestrreport.com/ [https://thestrreport.com/] 📲 Find Our Guests https://www.instagram.com/indicody/ [https://www.instagram.com/indicody/] https://www.instagram.com/xbrandonrode/ [https://www.instagram.com/xbrandonrode/] https://www.instagram.com/howdeepwillyougo/ [https://www.instagram.com/howdeepwillyougo/]
49 episodes
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