The Entrepreneurial Mindset: With Professor Bhatia

Can you imagine?

6 min · 13. Jan. 2022
Episode Can you imagine? Cover

Beschreibung

Fantastic recent paper on the importance of reducing the psychological distance of your product--even if your customers won't receive it anytime soon! Rose, S., Wentzel, D., Hopp, C., & Kaminski, J. (2021). Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance. Journal of Business Venturing, 36(6), 106021

Kommentare

0

Sei die erste Person, die kommentiert

Melde dich jetzt an und werde Teil der The Entrepreneurial Mindset: With Professor Bhatia-Community!

Loslegen

2 Monate für 1 €

Dann 4,99 € / Monat · Jederzeit kündbar.

  • Podcasts nur bei Podimo
  • 20 Stunden Hörbücher / Monat
  • Alle kostenlosen Podcasts