(Classic) Marketing Without the Stress: The Marketing Systems That Took Our Clinic from $5K/Month to $2M/Year

How to Use AI to Buy Back Time and Mental Bandwidth (Especially When In Hard Seasons)

Have you ever felt like life, business, and family are all demanding more than you have to give? In this episode, we talk about the mindset shifts, productivity frameworks, and AI tools helping us navigate one of the most challenging seasons we've faced without completely burning out. We share how to stay focused when life feels chaotic, create clarity when everything feels overwhelming, and build systems to protect your energy, manage stress, and keep moving forward even on the hardest days. Tune in to learn why your hardest seasons often become the foundation for your next level of growth.   In this episode, you will learn: 00:00 How AI can help you save time and create more capacity. 04:45 How do you keep showing up when you don't feel like it? 06:30 Why social media makes difficult seasons worse. 08:15 How to identify the triggers that are affecting your mindset. 10:00 Why asking for help is one of the smartest things you can do. 12:30 The weekly planning framework that creates clarity fast. 13:00 How to identify your highest-priority tasks. 16:15 How data helps you make better decisions when emotions are high. 18:45 What does gratitude look like during a difficult season? 21:30 How can time blocking protect your energy and productivity? 23:45 The AI tools helping us work smarter, not harder. 24:45 Why Kyle believes Claude is outperforming ChatGPT. 27:30 Ways to use AI when you're low on time, energy, or creativity. 32:00 The reminder every entrepreneur needs when life feels hard.   Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]!   Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority!   Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]

The Marketing Framework We Use to Generate 180+ New Patients a Month

Are your ads bringing in leads, but not the patients you actually want to see? In this episode, we're breaking down the Fab 5 Framework, the exact system we use to attract aligned patients who value care, commit to the process, and become long-term success stories. We share the 5 filters every patient should pass through before they ever book an appointment, and how to use AI to identify the beliefs, behaviors, and language that make your marketing feel like it's speaking directly to the right people. Tune in to learn how to stop marketing to everyone and start attracting the patients who are already looking for what you offer.   In this episode, you will learn: 00:00 What is the Fab 5 Framework? 05:15 The first filter every clinic should build its marketing around. 07:15 Why patients need a trigger event before they take action. 08:45 The mindset filter that determines whether patients stay long-term. 12:00 What signs tell you someone is a growth-minded patient? 14:45 Why financial fit should be part of your marketing strategy. 17:15 The household support problem most clinics ignore. 20:00 The digital follow-up strategy that helps patients get buy-in from family members. 22:15 How AI helps identify patient language, beliefs, and objections. 25:00 The "domino belief" concept every marketer should understand. 28:00 Why some clinics generate twice as many new patients with similar ad spend. 32:30 The belief-drip strategy that keeps prospects engaged. 36:30 How to apply the 5 filters to your ads, website, and social content.   Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]! Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]

(Classic) SEO for Clinics: Generate 15–30 New Patients Per Month

Tired of wondering where your next new patient is coming from? This episode is for you. We're breaking down the exact SEO strategies that helped us grow Verve from a brand-new practice with no audience, no referrals, and no marketing budget into a thriving multi-7-figure business. We know SEO isn't the most exciting topic in the world, but if you want a predictable stream of new patients finding you every single week, it might be the most important marketing skill you can learn. We're pulling back the curtain on what actually moves the needle when it comes to Google rankings, why most SEO companies are wasting your money, and how AI tools like ChatGPT have completely changed the game for small business owners. Most importantly, we're showing you how to simplify SEO so it feels approachable, even if you're not tech-savvy.   In this episode, you will learn: * Why SEO is still one of the fastest ways to attract new patients who have never heard of you before. * The exact Google Business Profile optimizations that can dramatically improve your local rankings. * How to systematically collect more Google reviews without feeling awkward or pushy. * Why most chiropractic and healthcare websites fail to rank, even when they're professionally built. * The concept of "topical authority" and how Google decides who deserves the top spots. * How to use ChatGPT to create SEO content faster and more effectively than ever before. * The "Spider Web Method" Kyle uses to structure websites for maximum search visibility. * What to ask your SEO agency so you know whether they're actually delivering results. * How AI search tools like ChatGPT are changing SEO and what you need to do to stay ahead. * Simple backlink strategies that can increase your website's authority without spending money. * The biggest SEO mistakes healthcare providers make and how to fix them quickly. * Why tracking rankings and ROI matters more than blindly trusting a marketing company.   Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]! Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]

(Classic) Marketing Without the Stress: The Marketing Systems That Took Our Clinic from $5K/Month to $2M/Year

For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped. For this special episode, we’re bringing back one of your favorite conversations we’ve had on the podcast breaking down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder.   We talk about: * Why manual marketing keeps you trapped * How we use reactivation campaigns to create fast cash flow * The real order of operations for sustainable growth * How we use AI, automation, and Go High Level to run everything in the background * Why systems (not hustle) are what truly scale   Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]!   Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority!   Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]

The Mindset Keeping You Broke & Burned Out (& How to Change it FAST)

Is the story you keep telling yourself the thing that’s actually keeping you stuck? In this episode, we talk about the victim mindset that keeps entrepreneurs trapped in the same cycles financially, emotionally, and operationally. We break down why so many clinic owners stay trapped at the same revenue level for years, how limiting beliefs show up in everyday business decisions, and the steps toward creating real momentum again. We also share stories from recent challenges inside our own business, including team struggles, operational breakdowns, legal threats, mindset spirals, and the habits that helped us pull ourselves out of survival mode. Tune in to learn to stop spiraling when things go wrong.   In this episode, you will learn: 00:00 How to stop letting external problems control your emotions. 06:15 What’s the connection between your energy, mindset, and business growth? 08:15 How negative thinking creates negative outcomes in your business. 09:45 The mindset lesson every entrepreneur needs from Jocko Willink. 12:00 How hard seasons can expose broken systems and leadership gaps. 16:30 The question that instantly shifts anxiety into action. 20:30 The habits that destroy your confidence and mindset. 24:15 How to break negative thinking patterns before they spiral. 27:45 How gratitude rewires your focus and creates better outcomes. 32:30 The mindset pattern keeping clinic owners stuck at $30K–$40K months. 37:45 The entrepreneurs who grow fastest all have THIS in common. Resources + Links Join our free community - The Expanded Collective Community [https://login.circle.so/sign_up?request_host=the-expanded-collective-community.circle.so&user%5Binvitation_token%5D=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c#email]! Get on the waitlist for The Expanded Collective [https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority]. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min [https://calendly.com/kyle-theexpandedcollective/30min]   Follow Danielle: @dr.danielleroach [https://www.instagram.com/dr.danielleroach/] The Expanded Collective: @theexpandedcollective [https://www.instagram.com/theexpandedcollective/]