The Facebook Ads Podcast

The Blue Ocean, Part 1

5 min · 24. nov. 2022
episode The Blue Ocean, Part 1 cover

Description

Welcome to The Facebook Ads Podcast. Hosted by Andrew Gay along with his colleague Chris Tampke. Fall with us down the digital advertising rabbit hole, specifically Meta Platforms, AKA Facebook. As we wander around the Meta universe as it relates to advertising, we try to explore all the nooks and crannies contained within Facebook advertising and its many forms and faces.In our second episode, we fall further down the Facebook advertising rabbit hole. Chris expands on the targeted advertising concept of a blue ocean.

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4 episodes

episode A Look at The Technical Side artwork

A Look at The Technical Side

In our 4th episode we take a look at some technical aspects of Facebook's advertising options and what it could look like inside Facebook's, or Meta's advertising space. Facebook has very specific functionalities within it's advertising framework. This can be very confusing and overwhelming for someone trying to learn or gain efficiency in this area. There exist a number of choices available and concept optionality across a vast number of directions to take a specific ad on Facebook's platform.  Highlights include: Where do I look to get started or learn about Facebook's advertising offers What are some of the functionalities of the platform? How does some of this differ from other digital advertising options? How does some of this technical piece tie into the blue ocean concept we discussed in previous episodes?

24. jan. 202319 min