The Fashion & Sh!t Show Diaries
Julia sits down on location at the iconic teal trailer in Altoona with boss babe Ali Mahoney-Doran — owner of Sips Beverage Bar (Sips Iowa) and Ember Roots t-shirt & garment business. Ali shares the real, unfiltered story of how a daughter’s internship request turned into a full-blown dirty soda empire in under 35 days… after the family turned down a liquor license to protect Sunday family dinners. From 16 years in the garment business and a previous tattoo shop, to beating cancer, raising a family while working full-time corporate jobs, and building something that genuinely serves the community — this is small business grit, Iowa style. They dive into: * Why the teal trailer + canned soda consistency sets Sips apart in a crowded dirty soda market * The secret “3-star taste test committee” that decides every menu item * To-go dirty soda packets (yes, they stay carbonated!) * The TikTok moment that led to a game-changing Drop It partnership * Why Ali lives by “everybody has the same 24 hours — it’s how you divide and conquer” * The real shit show behind juggling events, logistics, full-time jobs, and family Plus: Outfit of the Day (matching aviators included), Women Mean Business energy, and why community over competition actually works. This episode is powered by Revelton Distilling Company and sponsored by Styled by JJ Boutique, Jenny Farrell Team at RE/MAX Concepts, and Iowa Beef Steakhouse. Live from the AKC Andrew Downs Studios. Follow Sips Beverage Bar on TikTok, Instagram & Facebook @sips_iowa — find the little teal trailer Monday–Thursday at 8th Street SE & 1st Avenue SE in Altoona (diagonal from Fairway). Shop Ember Roots apparel and support local. Rate, review, and subscribe to Fashion & Sh!t Show Diaries wherever you get your podcasts. Drop a comment — what’s your go-to dirty soda order?
16 episodes
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