The Fashion Tech Podcast

Pandemic fundraising and beauty tech: meet Pree Walia, founder of Preemadonna

Learning notes from this episode: * For fundraising, knowing how to grow a community and stay resilient them is vital. Pree believes her political campaigning days, when she had to literally knock on doors and had them shut in her face, gave her the skills she needed. * Pree suggests that aspiring founders work at another start-up before they found their own. This is a good way to learn about start-ups in a less risky way. I did this, and am very glad. * Outsourcing technology and design is a good option, especially when you are bootstrapping. Do not get put off by investors who insist you hire tech teams in house from the start. If some of the tech terms confused you, or if you’re an aspiring non-technical founder, check out the Tech for Non-Techies podcast [https://www.techfornontechies.co/blog] next.

Do You Want To Be On This Show?

If you want to apply to co-host The Fashion Tech podcast, email sophia@enty.app [sophia@enty.app] and tell us why you want to do this and where you would like to take the show. Sign up toEnty Insight [https://www.entyinsight.com/]mailing list to get info on our upcoming masterclasses and meet-ups. Say hi to Sophia onTwitter [https://twitter.com/SophiaMatveeva]. Follow Enty onFacebook [https://www.facebook.com/EntyApp]andInstagram [https://www.instagram.com/entyapp/].

How To Work With Fashion Tech Start-ups: A Guide For Retailers

Learning notes from this episode: 1. Before working with a start-up, establish one or two problems you want to solve 2. Once you have decided your key priorities, set them a time, a budget, a hierarchy of decision making, and an area you want to experiment in. 3. Beware of innovation consultants who have never worked in a start-up. They will waste your money. 4. When negotiating with a start-up, go beyond money. Sign up toEnty Insight [https://www.entyinsight.com/]mailing list to get info on our upcoming masterclasses and meet-ups. Say hi to Sophia on Twitter [https://twitter.com/SophiaMatveeva] and LinkedIn [https://www.linkedin.com/in/sophia-matveeva-556365a/]. Follow Enty onFacebook [https://www.facebook.com/EntyApp]andInstagram [https://www.instagram.com/entyapp/].

How I built Fashinnovation: New York Fashion Week's tech event

Learning notes from this episode: * Covid has been the accelerator of trends for the fashion industry: fashion events and retailers have been forced to move online and adapt technologies in a way they thought impossible previously * Cold emails to influential people and celebrities can work, as long as you do them with heart, not with corporate speak * Partnerships are a good way to grow your business and brand, and can be cheaper than advertising. Successful partnerships are mutually beneficial, even if one partner is much larger. Fashinnovation [https://www.fashinnovation.nyc/] will be open to all on 11 February 2021. Follow them on Instagram here [https://www.instagram.com/fashinnovation.nyc/]. Sign up toEnty Insight [https://www.entyinsight.com/]mailing list to get info on our upcoming masterclasses and meet-ups. Say hi to Sophia onTwitter [https://twitter.com/SophiaMatveeva]. Follow Enty onFacebook [https://www.facebook.com/EntyApp]andInstagram [https://www.instagram.com/entyapp/].

Meet The New York Fashion Tech Lab

Learning notes from this episode: * The NYFTL works with B2B fashion tech startups led by female founders and connects them to brands and retailers in their annual accelerator program. * Retailers have moved quickly to adapt new technologies during the pandemic, so fashion tech is an area of optimism in 2021. * Some of the fashion tech trends Jackie sees growing now include virtual fitting rooms (AR / VR), contactless commerce and social shopping. Sign up toEnty Insight [https://www.entyinsight.com/]mailing list to get info on our upcoming masterclasses and meet-ups. Say hi to Sophia onTwitter [https://twitter.com/SophiaMatveeva]. Follow Enty on Facebook [https://www.facebook.com/EntyApp] and Instagram [https://www.instagram.com/entyapp/].