The Finance Ghost Plugged in with Capitec
Ricky Ruthenberg has truly taken a ground-up approach to his career. Adapting to opportunities as they present themselves is clearly a powerful skill. From waiting tables at Col’Cacchio to helping launch the first Bootlegger in Sea Point, he’s gone on to build the team that runs a national chain of nearly 100 Bootlegger restaurants. From espresso to enterprise, this is the story of building something from nothing. Hard work, perseverance and self-belief are the ingredients in this delicious recipe. On episode 5 of The Finance Ghost Plugged in with Capitec, Ricky talks about what it takes to grow a local brand into a national success story. Episode 5 covers: * The hard work required when opening a restaurant and why owner involvement is critical in the early days * Building the Bootlegger brand and overcoming challenges along the way * Why the group runs a mix of corporate-owned and franchise stores and how that creates opportunity * The pros and cons of having master franchisees vs many individual franchisees * How the retail store model helps drive brand awareness and loyalty * How his role has evolved from cooking and closing up the first store to leading a national team as CEO * Managing coffee price volatility and the strategies behind it * How the Bootlegger survived COVID and thrived afterwards * The value of Capitec as a franchise funding partner
9 episodes
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