The Fit For Biz Podcast

Nick Hunter: Solving Gym Churn with Smarter Retention Strategies

1 h 16 min · 14. sept. 2025
episode Nick Hunter: Solving Gym Churn with Smarter Retention Strategies cover

Description

In this episode, Margot Hunter sits down with her husband, Nick Hunter, to explore the journey of building Recovr, a software-as-a-service platform designed to help fitness businesses reduce churn and improve retention. Nick shares how Recovr evolved from a physiotherapy app into a data-driven SaaS product, explains the realities of tackling client cancellations, and outlines practical retention strategies that owners can apply to strengthen community and culture. He also reflects on the challenges of funding and scaling a startup compared with running a bricks and mortar business, offering valuable insights for anyone managing memberships or growing a fitness business. If you enjoy the episode, make sure to follow the show, leave a review, and share it with someone in the fitness industry who could benefit from Nick’s experience.

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All episodes

7 episodes

episode Nick Hunter: Solving Gym Churn with Smarter Retention Strategies artwork

Nick Hunter: Solving Gym Churn with Smarter Retention Strategies

In this episode, Margot Hunter sits down with her husband, Nick Hunter, to explore the journey of building Recovr, a software-as-a-service platform designed to help fitness businesses reduce churn and improve retention. Nick shares how Recovr evolved from a physiotherapy app into a data-driven SaaS product, explains the realities of tackling client cancellations, and outlines practical retention strategies that owners can apply to strengthen community and culture. He also reflects on the challenges of funding and scaling a startup compared with running a bricks and mortar business, offering valuable insights for anyone managing memberships or growing a fitness business. If you enjoy the episode, make sure to follow the show, leave a review, and share it with someone in the fitness industry who could benefit from Nick’s experience.

14. sept. 20251 h 16 min
episode Nick Hunter: Leaving Physio to Build Fitness and Software Businesses artwork

Nick Hunter: Leaving Physio to Build Fitness and Software Businesses

In this episode, host Margot Hunter sits down with her husband Nick Hunter, for an honest conversation about career shifts, self-employment, and managing life under one roof. Nick shares his journey from physiotherapist to gym and software business owner, why he chose to leave a stable profession, and the lessons he learned along the way. Together they unpack the dynamics of working from home as a couple, setting boundaries between personal and professional life, and the importance of clear communication. Nick also reflects on the realities of private practice, the ethics of client care, and the challenges of building a sustainable business model. If you’re a coach, studio owner, or small business operator looking for insight into growth, numbers, and balance, this conversation offers both perspective and practical takeaways.

7. sept. 20251 h 6 min