Cultivating Growth: Marketing as an act of Generosity

Business Networking: The Why, How, and What

In this episode, recorded live for the BMSS NextGen leadership program in July 2025, Ed Hart shares a practical and insightful guide to business networking. Not just for next-generation CPAs, this session goes far beyond accounting, offering timeless principles for any professional looking to build meaningful connections, enhance their personal brand, and grow their career or business through intentional relationships. Drawing from classics like , as well as real-world stories and humorous personal anecdotes, Ed explores topics like reframing networking, building a professional reputation, crafting a compelling elevator pitch, and working with Centers of Influence and Connectors. Whether you're a numbers person or a natural connector, this conversation will help you make networking not just an event—but a habit. • Why generosity and authenticity are your greatest networking assets • How to initiate (and exit!) conversations gracefully • Ways to cultivate value-driven relationships and follow up effectively • Strategies for working with Connectors and Centers of Influence • And why the Beatles, Narnia, and personal branding all matter in the world of networking

Cultivating Growth: Marketing as an act of Generosity

In this episode of The Generous Edge, Ed Hart shares a talk delivered to a group of financial advisors in June, 2025. This presentation challenges conventional views of marketing and offers a faith-anchored framework for how advisors can approach marketing as an act of formation, strategy, and stewardship. Drawing from Scripture, theology, and real-world business practices, Ed explores how marketing can be a redemptive, even discipleship-oriented activity—one that shapes hearts, tells the truth in love, and contributes generously to the lives of others. Advisors will be invited to reimagine marketing not as a tool for self-promotion, but as a form of faithful presence and purposeful cultivation. Whether you're a solo advisor or leading a growing firm, this conversation offers clarity, encouragement, and practical language to steward your message with intention.