The Tech Glow Up - Fabulous conversations with innovative minds.
Most vehicle research happens in ideal conditions — short commutes, familiar routes, full battery. Katie Tucker wanted to know what happens when the conditions aren't ideal. As Global Customer Research and CX Insights Manager at General Motors, she led a study that sent 40 Blazer EVs and more than 80 drivers on cross-country road trips to find out what customers actually need when the stakes are high and the variables are real. What they uncovered reshaped how the team thinks about EV onboarding, range anxiety, and the critical first 60 to 90 days of vehicle ownership. Katie's approach sits at the intersection of qualitative and quantitative research. Neither method alone tells the full story. Real-world behavior, customer emotion, and product data have to move together if you want insights that hold up when a product team is making decisions with a five-year roadmap on the line. She's also watching closely how AI is changing what her team can do — and where human judgment still has to lead. Key moments in this conversation: * [00:03:54] How an architecture background led to a career in design thinking and CX research * [00:07:40] What the cross-country EV road trip study revealed that lab research never could * [00:09:25] Blending qualitative and quantitative data to surface actionable insights * [00:12:58] Why cross-functional collaboration is how good ideas survive long enough to ship * [00:21:31] How AI is changing the research workflow — and what it still can't replace Katie has spent her career moving between boutique consulting and large enterprise environments, and the throughline has always been the same: technology is only valuable if it serves the humans who use it. That conviction shapes every study, every research question, and every recommendation she brings to a product team — and it's why her work has impact well beyond the research report itself. Watch the full conversation on YouTube → https://youtu.be/BSOwimnRiq4 Join the Tech Glow Up newsletter on Substack → https://substack.com/@mxnathanc About Katie Tucker Katie Tucker is a customer-obsessed product and CX leader at General Motors, where she designs customer-focused operating models that connect emerging technology, vehicle experiences, and portfolio decisions across functions. Her career spans founding a boutique innovation consultancy, growing a business innovation practice at Daimler Trucks North America, and now shaping GM’s EV and software-defined vehicle journeys through CX governance, journey mapping, and AI-augmented insights. With graduate degrees in both architecture and business, she works at the intersection of systems thinking and human-centered design, helping teams turn messy real-world signals into clear strategy and execution. On The Tech Glow Up, Katie shares how resilience, thoughtful experimentation, and a deep focus on customer adoption can turn bold ideas into durable value for founders, product leaders, and the customers they serve. A "glow up" signifies a positive transformation, reflecting the journey of becoming a better, more successful version of oneself. At The Tech Glow Up, we humanize the startup and innovation landscape by focusing on the essential aspects of the entrepreneurial journey. Groundbreaking ideas are often ahead of their time, making resilience and perseverance vital for founders and product leaders. In our podcast, we engage with innovators to discuss their transformative ideas, the challenges they face, and how they create value for future success. If you're a founder or product leader seeking your own glow up, or a seasoned entrepreneur with stories to share, we invite you to join our guest list via this link [https://docs.google.com/forms/d/e/1FAIpQLSdJ07BGiM_bIi-QQeL_qhdp15OPewIZ0JZBa9gv1JDHV35CCw/viewform].
91 episodes
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