The Growth and Influence Podcast

38 - Big Problem: Tech Channel Partners are Behind on AI

47 min · 25. aug. 2025
episode 38 - Big Problem: Tech Channel Partners are Behind on AI cover

Description

Channel partners are behind on AI, and it's going to hurt their businesses. Here's one example: this company used AI to increase their RFP win rate from ~5% to ~25%... While responding to far more of them. The process for doing so is just one of the high value topics of conversation in this episode. Josh Santiago is a rare animal - a Chief Strategy Officer at a channel consulting firm. The insights he shares in this episode may convince you that every firm - even boutiques - need a Chief Strategy Officer. If you're a channel partner who wants to win more RFPs... Or if you're at all afraid that you're behind the AI adoption curve... Listen to this episode right now.

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41 episodes

episode 37 - He Lost His Company, Then CAME BACK to Build Another Leading Consulting Firm artwork

37 - He Lost His Company, Then CAME BACK to Build Another Leading Consulting Firm

Chris Carter lost an SAP partner company and was ready to call it quits. After having to lay off his entire staff... And watch what he had worked so hard to build go up in smoke when one customer made a bad decision... He didn't know if the business was for him. But he came back - mostly because SAP leadership wanted him back in their partner channel. Today, he leads one of SAP's premier consulting partner companies, Approyo, and has pipeline producing partnerships that most channel partners would give their right arm for. How did he come back from his crushing loss? What does he have to say about AI in tech partner channels and how it's going to transform the business of consulting? Listen now to find out. Consulting firms and ISVs operating in large tech ecosystems: Do You Have the Right Strategies and Systems in Place to Generate Consistent, Qualified Pipeline? Find out here: https://getprofitautomation.com/obrb

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