The Growth Concept With Keoni Upton
It's been almost six months since my last solo episode. Far too long, if you ask me. In this one I'm telling the full story of how I quit my three-year electrical apprenticeship at 19 to go all in on my business, plus the five lessons I've actually learned scaling it so far. I get into the real stuff: the people who told me I was stupid for walking away from a secure paycheck, the burnout that put me in bed for days, the moment I realised I was just a number to a company that didn't care, and how I went from an unpaid real estate shoot I can barely watch back to running my own company with a team behind me. The five lessons cover networking, why relationships come before the pitch, pricing and knowing what your time is actually worth, building your professional and personal brand, and setting up a lead engine that brings the work to you. If you're stuck in a job you know isn't it, or you've got something you want to build and the fear's in the way, this episode's for you. It's everything I've lived so far, including where I got it wrong, so you can skip a few of the same mistakes. Sponsored by: Growth Concept Media Growth Concept Media is my content and personal branding service for service-based businesses and founder-led brands. If you're great at what you do but you're invisible online, that's the gap I close. Whether it's building out your personal brand or capturing your next event properly, the work's the same: get clear on your story, create content that actually sounds like you, and turn it into work that builds trust and brings the right people to you. No vanity metrics, no posting for the sake of it, just story-driven content that makes you the go-to in your space. Find me at growthconceptmedia.com.au [http://growthconceptmedia.com.au].
67 episodes
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