Empathy Driven Brand Storytelling with Sarah Panus

Bye for Now!

078 I've loved working on this podcast for 78 episodes and close to two years.  I am so grateful for all of my guests and my listeners.  I sincerely hope that you've found the podcast a supportive part of staying healthy, happy, and sane while running your business.  UPDATE:  When I recorded this episode, in early 2021, I wasn't sure what I wanted. I LOVED podcasting. I knew I needed a break, but wasn't sure if it was forever.  This project feels complete now. I'm so grateful for everyone who listened, supported, left a review, was a guest or had anything to do with this podcast. Thank you! Wishing you a healthy, happy, and mostly sane life! -Ellen Stay in Touch <>

Avoiding Burnout with Christmas Hutchinson

077  Solopreneurs work hard.  Very hard.  And it can be easy to get burntout because we love what we do so much.  We push ourselves.  And it can lead to exhaustion, overwhelm, and even starting to resent the business you worked so hard to grow.  Today's guest, Christmas Hutchinson, has some amazing advice about how to recognize burnout and, through her own story, helps us to take steps to prevent it.  Christmas is a high-energy management consultant, executive coach, and author of The Resilient Mind [https://nyl.as/t1/149/dpwdll90wakhqk2tvxz3q750m/1/49ad410cba2e073c77fdeb2ca779a49713b3644007e864c52f3f95dffe1a49a9] – a field guide to a healthier way of life. She is passionate about helping high achievers overcome imposter syndrome to confidently achieve a fulfilling career as a means to find balance in all areas of their lives.  In this episode you will learn: 1. What burnout is (and what it means for you) 2. How to listen when the universe is telling you that something needs to change 3.  Ways to prevent burnout as an entrepreneur Detailed show notes <> Connect with Christmas here: Instagram [https://www.instagram.com/realchrissytv/] and her podcast [https://chrissytv.com/podcast/] and website [https://chrissytv.com/]

Finding More Balance in Your Life Reboot

076  The life balance wheel is an awesome tool that allows me to check in on how balanced I am in my work-life, but also in ALL aspects of my life.  I come back to it 2-3 times each year just to check in on how I'm doing - am I still working towards what I want for my life??  Because episode #6 was soooooo juicy, I rebooted it this week just for you.... There are lots of tools and exercises to help you evaluate where you are right now in your life - health, career, etc... so that you can find more balance with your life as an entrepreneur. Using these tools you can get a meta view of your life - notice successes, see areas you want to focus on, and get starting point to compare to later as you grow and change.  As entrepreneurs, it can be so easy to just focus on your career.  But I know you value your family, your friends, and having fun too!  How do you juggle all of these things in a way that makes sense to you and focuses on what you want and value and need? What you learn in this episode: 1. Why figuring out what’s going on with you right now is worth your time 2. About a tool called the Life Balance Wheel 3. How it can help you get a snapshot of your life right now 4. How to prioritize your health and wellness goals based on where you are now 5. Ideas about how to be realistic about balancing career and everything else More info <>

Empathy Driven Brand Storytelling with Sarah Panus

075 The more we can connect with and support our audience and clients, the easier our jobs as solopreneurs and business owners become.  We can be more clear, more focused, and more effective.  We can increase our impact with less work.  In this episode you will learn: 1. The power of "the third choice" 2. How empathy is key to brand storytelling - and why you care about it. 3. How to use an "empathy filter" as your new secret weapon for creating content and connecting with your audience. Sarah Panus has nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling. Sarah is a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC.  She’s on a mission to humanize brands; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions. More info <>  Connect with Sarah Website <> Instagram [https://www.instagram.com/iamsarahpanus/] and Marketing With Empathy Podcast [https://podcasts.apple.com/us/podcast/marketing-with-empathy-podcast/id1535789654]

Stock Photos Up Level Your Biz + Give You Back Time with Briena Sash

073  You know that I love to try to make your life as a solopreneur easier.  One of the most important decisions I made for my business was to invest in a quality stock photo site that provided photos that specialized in my niche.  Wellness Stock Shop has been a literal lifesaver and I wanted to bring the owner, Briena Sash onto the podcast to share her insights with you about what a gift hiring done for you services can be as small business owner. Briena Sash is an award-winning photographer and the creator of Wellness Stock Shop - the world's most soulful source for wellness imagery. As a female small business owner, she understands the challenges entrepreneurs face, and created a stock photo store to help remove one of those barriers: Creating a consistent visual brand that will support your business. I asked her to come on the podcast to discuss the why professional visuals are essential for a business In this episode you will learn: 1. Why professional and brand consistent photos are essential for your business, especially if you are online. 2. Why hiring services, like a stock photo provider, will help you manage stress and give you more time. 3. Why you don’t have to be (or want to be) the expert at everything. More info <>  Connect with Briena and her awesome photos Website <> and Facebook [http://facebook.com/wellnessstockshop] and Pinterest [http://pinterest.com/wellnessstock]