The HR Podcast | Built for Business
Why Candidates Are Ghosting You (And What To Do About It) Candidates ghosting your recruitment process? This episode covers why it happens, what your hiring process signals, and how to fix candidate experience. Listen now. If candidates are disappearing after interview invitations — or not showing up on day one — the instinct is to blame applicants. But 56% of UK employers admit they're likely to ghost candidates themselves. If it's happening to you consistently, your hiring process is telling people something you don't intend. In this episode, Claire and Sarah cover why candidate ghosting has become so common, what drives it on both sides, and the specific things — a clunky assessment, slow responses, a bad Glassdoor profile — that make people disappear before they've even met you. * Candidate ghosting is a symptom, not the problem. It's usually telling you something about the experience you're creating — often before a candidate has spoken to anyone in the business. * Employers ghost candidates just as much. If you want people to treat your process with respect, the standard has to start with you. Auto-regrets, timely updates, and brief feedback after interview cost very little. * Too many stages and awkward assessments drive drop-off. If candidates are disappearing at a specific stage, that stage is worth reviewing. Streamline before blaming the market. * The gap between offer and start date is high-risk. Keep candidates warm and communicate regularly — this is where many no-shows originate. * Your Glassdoor profile matters. Candidates research you after being invited to interview. Respond to reviews — positive and negative — to show you're a listening organisation. * Some ghosting reflects the current job market. People apply speculatively, circumstances change, and they stay put. Not all of it is about your process — but it's worth checking. * Candidates who interviewed deserve feedback. A brief personalised email explaining why they weren't successful costs nothing and leaves a lasting impression, even in rejection. * [00:01] Why candidate ghosting is increasing * [02:29] Are job adverts even real vacancies? * [05:44] Speculative applications in a tough market * [08:09] How your process causes drop-off * [11:46] Glassdoor and employer brand * [13:08] Assessments and multi-stage design * [16:43] What candidates deserve after interview * [18:28] What ghosting is really telling you Resources 1. CIPD 2024 research — new starters failing to show up and early resignations data: cipd.org [https://cipd.org] 2. CV Genius survey — 56% of UK employers admit ghosting candidates: cvgenius.com [https://cvgenius.com] 3. Glassdoor — employer reviews: glassdoor.co.uk [https://glassdoor.co.uk] candidate ghosting UK, why candidates ghost employers, recruitment process improvement, candidate experience, employer communication hiring, Glassdoor employer brand, hiring drop-off, HR podcast UK, recruitment best practices, new starter no-show
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