the human enterprise

Jim Kalbach: the experience designed

38 min · 12. juli 2019
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Beskrivelse

Jim Kalbach (@jimkalbach) is one of the co-creators of Customer Experience (CX) and Journey Mapping. He's author of "Mapping Experiences" and current head of CX at the incredible online collaborative platform Mural. In this Episode we talking about why visualization is an important strategic and tactical tool, and how the companies with the best customer experiences use it to define their brand and delight their customers.

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