This Week in AI | EY Falls for AI. Google Rewrites Search. The Real Monet.

A B2B Lead Generation Strategy is About Saying No.

A B2B lead generation strategy isn't a list of channels you're running. It's a series of deliberate choices about what you won't do. Two million leads across two decades, and the pattern repeats: most businesses confuse activity with strategy.A strategy is the thinking you do before you act. The deliberate choice of who you're targeting, what you're saying, where you're reaching them, and how the pieces connect. It's also a commitment to what you're not doing.Imagine getting from London to Paris. Paris is your objective. Strategy is how you get there: road, air, train, or sea. Pick one and you've said no to the rest. Tactics are the decisions inside that choice. Most businesses skip that step, pick tactics at random, and end up stuck in Kent.Eight questions to build a real B2B lead generation strategy:1. Who are we trying to reach?2. What are we selling them?3. What stories are we telling?4. Where are we going to reach them?5. With what resources?6. How do they all connect?7. How will we know if it's working?8. What's our rhythm?The answers only mean something if you're equally clear about what you said no to in each one.Strategy is subtraction. The businesses that grow fastest say no to the most.Related reading:The B2B lead generation system on The AI Edit - https://www.theaiedit.ai/blog/lead-generation-system This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]

This Week in AI | EY Falls for AI. Google Rewrites Search. The Real Monet.

This week: EY has just withdrawn a marketing report that turned out to be full of AI hallucinations, fake citations, and a reference to a McKinsey study that doesn't exist. Google has announced the biggest overhaul of search in 25 years, putting AI in front of everyone. And thousands of people on X just dismissed a real Monet painting as AI slop, with implications for any business worried about how its work will be received. This Week in AI is live every Friday at 9:15am. My monthly Insider’s Briefing goes deeper - the top stories from the month in 30 minutes, once a month. May’s is on the 2nd of June and it’s free to register here. [https://www.theaiedit.ai/offers/FsbqGXLM/checkout?utm_source=substack&utm_medium=organic&utm_campaign=insider-briefing&utm_content=this-week-in-ai] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]

This Week in AI | AI Martin Lewis. The Real Councillor. Anthropic Listens.

This week in AI: three stories that matter for anyone running or building a business. A 72-year-old Chelsea Pensioner lost his life savings to a deepfake of Martin Lewis. A newly elected Norfolk councillor has had to publicly insist he is not AI. And Anthropic has launched a product aimed squarely at small businesses, which may be a turning point. This Week in AI is live every Friday at 9:15am. My monthly Insider’s Briefing goes deeper - the top stories from the month in 30 minutes, once a month. May’s is on the 2nd of June and it’s free to register here. [https://www.theaiedit.ai/offers/FsbqGXLM/checkout?utm_source=substack&utm_medium=organic&utm_campaign=insider-briefing&utm_content=this-week-in-ai] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]

This Week in AI | Bad Week for Altman. AI Outdiagnoses Doctors. The Retraction.

This week in AI: three stories that matter for anyone running or building a business.Sam Altman is having a bad week in court. A Harvard study has shown AI now outperforms emergency room doctors at diagnosis (but there are caveats). And one of the most-cited papers proving ChatGPT helps students learn has been retracted by Nature. This Week in AI is live every Friday at 9:15am. My monthly Insider's Briefing goes deeper - the top stories from the month in 30 minutes, once a month. May's is on the 2nd of June and it's free to register here. [https://www.theaiedit.ai/offers/FsbqGXLM/checkout?utm_source=substack&utm_medium=organic&utm_campaign=insider-briefing&utm_content=this-week-in-ai] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]

This Week in AI | The AI Boss. Jobs Are Safe. Digital Zuckerberg.

Thanks to those of you who tuned in. See you same time next week. And don’t forget to register for April’s Insider’s AI Briefing: the 30 biggest AI stories from the last 30 days. All covered in 30 minutes. On the 30th of April. Free to attend the live session (where you can ask questions and stick around for a discussion afterwards). Register here. [https://www.theaiedit.ai/offers/mxt3p2Qu/checkout?utm_source=substack&utm_medium=referral&utm_campaign=insider-briefing&utm_content=thisweekinai] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehumansintheloop.ai [https://www.thehumansintheloop.ai?utm_medium=podcast&utm_campaign=CTA_1]