Scale Before the Sale. My Google Ads Black Friday Sale Strategy - EP 8

Ai Max test result! Brand inclusion vs url inclusion vs page feed for ecomm

Test results for Ai Max brand inclusion VS url inclusion VS page feed for an ecommerce store selling various branded products brand inclusions FRIGGEN WORKS, but if the brand is really small, you may struggle to get the brand inclusion, which my results show the dsa portion of the ad group goes CRAZY, matching search terms and urls to any and every brand on the store within the controlled brand-specific ad group. I saw ZERO gain of brand focused search terms or URL deliveries after adding url inclusions or the page feed which was a bummer. For the ad groups that got great brand/url delivery, i hoped that the page feed would deliver more product specific urls to product specific searches, but again ZERO change. the product specific searches often still delivered to collection page URLS, not all of them, but most of them. In the end im quite pelased with ai max for this context, but it seems like url inclusion and page feeds did absolutely nothing. If you need help understanding page feeds, watch the video from Marketing O'Clock [https://www.linkedin.com/feed/#] Greg Finn [https://www.linkedin.com/feed/#], they did an awesome job that i used step by step to get the page feeds and custom labels set. link to that vid is in the comments.

My see my dream Ai dashboard

Watch as I peel back the curtain on all the features I built in my new dashbaord powered by Claude. Features include: Some of the features I cover include: • Account-level notes and annotations that surface directly in my MCC dashboard • Automatic reminders to review A/B tests with before-and-after KPI comparisons • Client idea tracking so nothing gets forgotten before meetings • To-do management across all accounts • Sale reminders that automatically sync with Google Calendar • Budget pacing with required daily spend calculations • Trend analysis using rolling weighted averages instead of simple period comparisons I hope this inspires you to do the same!

A new era of Ecomm management

We are at a paradime shift in ecom account managment and data feed optimization.   with Google Ads [https://www.linkedin.com/feed/#] taking controls away, but adding conversational attributes in merchant center, its clear that high level account management is about the data we give google and no longer about the buttons we press in the UI.  But, this goes deeper than just that stupid surface level message everyone spits on "its all about the data you give google" lets dive into what that data is and how we optimize for it. because the WAY we manage the data has completely shifted and the platforms we use like DataFeedWatch by [https://www.linkedin.com/feed/#]Cart.com [http://Cart.com] need to catch up as they are built on an older system of rule based feed managment.

Finally, some Ai Max Success.

With the use of brand inclusion and URL rules, i was able to (finally) get great product level search terms match product pages for a reseller of appliance brands.

Page feeds + Ai Max could work

I will soon be sharing results from a new test im launching regarding AI max+page feed+brand inclusion for a fashion store reseller focusing on a specific brand. The DSA capabilities is what has SUCKED in Ai max in all my tests, but I hope giving it a page feed could help. We shall see.