The Indie PPC Podcast with Joey Bidner
We are at a paradime shift in ecom account managment and data feed optimization. with Google Ads [https://www.linkedin.com/feed/#] taking controls away, but adding conversational attributes in merchant center, its clear that high level account management is about the data we give google and no longer about the buttons we press in the UI. But, this goes deeper than just that stupid surface level message everyone spits on "its all about the data you give google" lets dive into what that data is and how we optimize for it. because the WAY we manage the data has completely shifted and the platforms we use like DataFeedWatch by [https://www.linkedin.com/feed/#]Cart.com [http://Cart.com] need to catch up as they are built on an older system of rule based feed managment.
15 episodes
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