Growth Isn’t Magic— It’s Mechanics: The GTM Playbook for Scalable Sales

Growth Isn’t Magic— It’s Mechanics: The GTM Playbook for Scalable Sales

What does it really take to scale a revenue engine—without burning out your team or breaking your systems? In this episode of the Infinite Leaders Podcast, Sonja Price sits down with John Tecce, Vice President at 2X, to unpack the truth behind 2X growth, the habits that drive consistent performance, and how modern leaders can align sales and marketing in the age of AI. From building high-performing teams at ThoughtSpot, Alation, Cisco, and now 2X, John shares what he’s learned about the mechanics of growth, leadership under pressure, and what AI changes (and what it never will) about selling. 👉 Connect with John Tecce on LinkedIn: https://www.linkedin.com/in/johntecce/ [https://www.linkedin.com/in/johntecce/] 🌐 Learn more about leadership for the future of work: https://infiniteleaders.vip [https://infiniteleaders.vip] Follow Infinite Leaders 🎧 Available on all major podcast platforms 💡 For leaders shaping the future of work #InfiniteLeadersPodcast #Leadership #FutureOfWork #SalesLeadership #GoToMarket

Transformation at Scale: Lessons from the Frontlines of Consulting

What does it take to lead real transformation—when the systems are complex, the stakes are high, and the culture isn’t always ready for change? In this episode, Rebecca Sternberg Marttila, Managing Director at Accenture, joins host Sonja Price to share what she’s learned from three decades leading large-scale transformations across clean energy, healthcare, and public systems. Rebecca brings a rare blend of strategic clarity and human candor—speaking openly about acting with bravery in rooms full of “yes-men,” staying grounded in values amidst fear-driven cultures, and building personal resilience as a working mom in high-impact roles. Whether you lead a global team or a growing startup, this conversation will challenge how you think about leadership, courage, and culture in the modern workplace. 🔹 In This Episode: - The hidden cost of consensus—and why real leaders choose bravery over comfort - How to stay connected to your values when the culture isn’t - Why resilience isn’t just self-care—it’s a system of relationships - What the next decade of consulting and leadership will demand Future-Proof Your Leadership at: https://www.infiniteleaders.vip [https://www.infiniteleaders.vip] 👤 Connect with Rebecca Sternberg Marttila on LinkedIn: https://www.linkedin.com/in/rebecca-sternberg-marttila [https://www.linkedin.com/in/rebecca-sternberg-marttila] 📲 Subscribe for more conversations on the Future of Work, Leadership, and AI + EQ. #InfiniteLeadersPodcast #FutureOfWork #LeadershipDevelopment

The Digital GTM Playbook: Scaling Customer Experience at Enterprise Speed

What separates good Go-To-Market strategy from great GTM in the age of AI? In this episode of The Infinite Leaders Podcast, Michael Mallett, Vice President of Digital GTM Strategy & Center of Excellence at Medallia, joins host Sonja Price for a powerful conversation about how digital transformation, customer obsession, and emotional intelligence intersect to drive growth at enterprise scale. Together, they explore: 💡 Why customer experience—not technology—is the real competitive edge 💡 How AI and analytics can accelerate trust, not just efficiency 💡 Lessons from leading Medallia’s Generative AI innovation and scaling digital GTM worldwide 💡 The creative mindset behind Michael’s journey from choir singer to enterprise strategist If you’re a leader navigating the future of work, this episode will reshape how you think about transformation, innovation, and leadership in the digital era. 🔗 Connect with Michael Mallett on LinkedIn: https://www.linkedin.com/in/michael-mallett [https://www.linkedin.com/in/michael-mallett] 🌐 Future-Proof Your Leadership: https://infiniteleaders.vip [https://infiniteleaders.vip] Listen now and join the movement toward Infinite Leadership. #InfiniteLeadersPodcast #Leadership #CustomerExperience #DigitalTransformation #GTMStrategy #AILeadership #FutureOfWork

Building Digital Resilience: IT Leadership in a Fractured World

Most leaders focus on building skills — but as David Doan explains, the real edge lies in how you think, decide, and adapt. In this episode of the Infinite Leaders Podcast, David unpacks what it truly means to lead in a world where change is the only constant. From cultivating resilience to rethinking how we define success, he reveals practical ways to stay grounded and effective amid uncertainty. 🎧 Tune in to learn: - Why adaptability is the ultimate leadership superpower - How self-awareness drives smarter decision-making - What separates “reactive” leaders from “intentional” ones This is your roadmap to leading with clarity, confidence, and purpose — no matter how fast the world evolves. Future-Proof Your Leadership Today at infiniteleaders.vip [http://infiniteleaders.vip] #InfiniteLeaders #LeadershipDevelopment #FutureOfWork #DavidDoan #LeadershipMindset #CareerGrowth

Go to Market Leadership in the Age of AI

The biggest risk for executives today isn’t AI — it’s the mental fences keeping their strategies small. In this episode of The Infinite Leaders Podcast, Sonja Price, Future of Work and Leadership Agility expert, sits down with David LaCombe — Fractional GTM Officer, keynote speaker, and adjunct professor — to unpack what it really takes to lead bold growth in the age of AI. From saving lives as a frontline paramedic to scaling global teams as an executive, David shares how urgency, clarity, and vision drive effective go-to-market (GTM) leadership. Together, Sonja and David explore the human side of strategy — and how breaking invisible “mental fences” can help leaders unlock innovation, align teams, and future-proof their organizations. 🎯 In this episode: - The real risks behind AI adoption (and why it’s not what you think) - How to build GTM strategies that outlast hype cycles - Why culture is the ultimate growth engine - Lessons from the front lines — what paramedics can teach executives about leadership under pressure - How to identify and break the “mental fences” holding your business back 📘 About David LaCombe David is a Fractional GTM Officer, keynote speaker, and adjunct professor at Yeshiva University. With over 20 years of experience across healthcare, SaaS, and B2B tech, he helps CEOs and boards align marketing, sales, and customer experience to fuel growth. He’s the founder of Imperatives Delivered and author of the upcoming book Marketing 2aT. 🌐 Connect with David: LinkedIn → https://www.linkedin.com/in/davidlacombe [https://www.linkedin.com/in/davidlacombe] 💡 Hosted by Sonja Price Sonja is a Future of Work strategist and the founder of Infinite Leaders, helping executives and organizations build leadership agility in an AI-driven world. 🔗 Learn more at https://www.infiniteleaders.vip [https://www.infiniteleaders.vip] #Leadership #FutureOfWork #GoToMarket #Strategy #AILeadership #LeadershipAgility #InfiniteLeadersPodcast #SonjaPrice #DavidLaCombe