The Jake Dearden Podcast

James Warnock - #41

1 h 14 min · 3. juli 2026
episode James Warnock - #41 cover

Description

James Warnock joins the podcast to share his journey from working at PwC to building SAP, one of the fastest-growing brands in the running space. We discuss grief, social media, entrepreneurship, endurance sport, building community, and what it really takes to create a business from scratch. 00:00 Introduction 02:25 Losing His Dad & A New Perspective on Life 04:00 Working at PwC & The Corporate Career Path 07:25 Starting on Social Media & Finding His Voice 11:55 Grief, Therapy & Mental Health 16:10 Leaving Accountancy & Taking the Leap 18:10 Building SAP: The Idea Behind the Brand 23:20 Fueling, Electrolytes & Performance Nutrition 29:10 How to Start a Business in 2025 43:50 Scaling SAP, Community Building & What's Next 15% off 247 Represent - Use code: JAKE247 https://uk.representclo.com/collectio... BPN supplements - 10% off, Use code: JAKE: https://www.bareperformancenutrition.com Whoop — 1 month free: https://join.whoop.com/gb/en/Jakedearden ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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All episodes

41 episodes

episode James Warnock - #41 artwork

James Warnock - #41

James Warnock joins the podcast to share his journey from working at PwC to building SAP, one of the fastest-growing brands in the running space. We discuss grief, social media, entrepreneurship, endurance sport, building community, and what it really takes to create a business from scratch. 00:00 Introduction 02:25 Losing His Dad & A New Perspective on Life 04:00 Working at PwC & The Corporate Career Path 07:25 Starting on Social Media & Finding His Voice 11:55 Grief, Therapy & Mental Health 16:10 Leaving Accountancy & Taking the Leap 18:10 Building SAP: The Idea Behind the Brand 23:20 Fueling, Electrolytes & Performance Nutrition 29:10 How to Start a Business in 2025 43:50 Scaling SAP, Community Building & What's Next 15% off 247 Represent - Use code: JAKE247 https://uk.representclo.com/collectio... BPN supplements - 10% off, Use code: JAKE: https://www.bareperformancenutrition.com Whoop — 1 month free: https://join.whoop.com/gb/en/Jakedearden ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

3. juli 20261 h 14 min
episode Jake Wightman - #40 artwork

Jake Wightman - #40

Jake Wightman joins the podcast to share the journey from growing up in a family of elite runners to becoming the 2022 World Champion over 1500m. We dive into his upbringing, being coached by his dad, signing his first Nike contract, Olympic experiences, brutal training sessions, sponsorships, injuries, the business side of athletics, and his mission to bring runners together through his coffee brand. 00:00 Intro 01:00 Growing Up in a Family of Elite Runners 03:05 First GB Vest & Signing With Nike 07:00 Being Coached by His Dad 15:10 Why the 1500m Chose Him 18:58 Inside Jake's Brutal Training Week 30:50 Athletics Clubs, Run Culture & Growing the Sport 38:40 Launching His Coffee Brand 42:35 Tokyo Olympics & Winning World Championship Gold 45:50 How Professional Runners Actually Make Money 01:57:00 Would Jake Ever Take on HYROX? 15% off 247 Represent - Use code: JAKE247 https://uk.representclo.com/collectio... BPN supplements - 10% off, Use code: JAKE: https://www.bareperformancenutrition.com Whoop — 1 month free: https://join.whoop.com/gb/en/Jakedearden ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

30. juni 20261 h 58 min
episode Michael Murray - #39 artwork

Michael Murray - #39

Michael Murray is the CEO of Frasers Group, board member of Hugo Boss, HYROX World Championship qualifier, and a sub-3-hour marathon runner. In this episode, we dive into Michael's journey from building businesses at university to leading one of the biggest retail groups in the world. We discuss fitness, leadership, HYROX, marathon training, building Everlast Gyms, managing pressure, balancing family life, and the mindset required to perform at a high level in both business and sport. 00:00 - Introduction: CEO, Athlete & Dad 00:38 - Growing Up in Sport & Fitness 03:49 - Building Businesses at University 07:10 - Becoming CEO of Frasers Group 11:37 - Reinventing Everlast Gyms 17:22 - Discovering HYROX & Competitive Fitness 24:05 - Leadership, Role Models & Company Culture 29:14 - Marathon Training & Running Sub-3 Hours 39:34 - Family Life, Communication & Relationships 43:25 - HYROX Worlds, Future Goals & What's Next 15% off 247 Represent - Use code: JAKE247 https://uk.representclo.com/collectio... BPN supplements - 10% off, Use code: JAKE: https://www.bareperformancenutrition.com Whoop — 1 month free: https://join.whoop.com/gb/en/Jakedearden ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

26. juni 20261 h 4 min
episode Hercules Nicolaou - #38 artwork

Hercules Nicolaou - #38

Hercules Nicolaou joins the podcast to share the incredible story behind his 1,200km run across Greece, averaging 85km per day for 14 days. We dive into ultrarunning, entrepreneurship, mental resilience, building a successful business, overcoming self-doubt, and the lessons learned when everything goes wrong. 00:00 Intro 01:00 The 1,200km Greece Challenge Explained 05:25 Training While Working Full-Time 07:15 Childhood, Confidence & Growing Up as "Hercules" 15:00 Building a Multi-Million Pound Delivery Business 21:40 Entrepreneurship Lessons & Never Quitting 26:45 Leaving His Business & Joining Cadence 31:30 Work Ethic, Fear & Providing for Family 35:30 The Speed Project & Performing Under Pressure 39:30 The Darkest Moment During Greece & Nearly Quitting 49:00 Gratitude, Relationships & Why Challenges Matter 56:40 Advice for Anyone Starting Ultrarunning 15% off 247 Represent - Use code: JAKE247 https://uk.representclo.com/collectio... BPN supplements - 10% off, Use code: JAKE: https://www.bareperformancenutrition.com Whoop — 1 month free: https://join.whoop.com/gb/en/Jakedearden ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

23. juni 20261 h 14 min
episode Paige Dana Summerton - #37 artwork

Paige Dana Summerton - #37

Paige Dana joins the podcast to share her journey from professional dancer to content creator, coach, marathon runner, HYROX athlete, and Ironman finisher. We dive into how she built a fitness career online, trained for her first marathon, learned to swim as an adult for an Ironman, balanced coaching with high-level competition, and developed the mindset needed to chase elite performance. 00:00 Intro 01:00 Growing Up Playing Football & Discovering Dance 02:00 Training as a Professional Dancer 04:40 Covid, PT Qualifications & Entering Fitness 09:40 Starting a Food Page & Building Social Media 12:30 First Marathon Journey: London Marathon 21:56 Berlin Marathon & A Huge PB 26:25 Discovering HYROX 29:23 Signing Up for an Ironman Without Being Able to Swim 48:00 HYROX Success, Elite 15 Goals & Athlete Mindset 53:30 Balancing Content Creation With Serious Training 15% off 247 Represent - Use code: JAKE247 https://uk.representclo.com/collectio... BPN supplements - 10% off, Use code: JAKE: https://www.bareperformancenutrition.com Whoop — 1 month free: https://join.whoop.com/gb/en/Jakedearden ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

19. juni 20261 h 17 min