One Personal Brand, Many Roles: How Professionals Stay Authentic Across Everything They Do

One Personal Brand, Many Roles: How Professionals Stay Authentic Across Everything They Do

What happens to your personal brand when you run multiple businesses, wear multiple hats, and show up in completely different spaces, all at the same time? In this episode, Lida Citroën sits down with Rani Alfers, entrepreneur, insurance agency owner, skincare brand owner, and host of the Working Women Mentor Podcast, to explore one of the most common challenges professionals with multiple businesses, or that manage several teams face: how to build a personal brand that’s clear, credible, and authentically yours, even when your ventures look nothing alike. Rani brings a refreshing and deeply human perspective on what it really means to show up as yourself across industries, roles, and responsibilities, without losing your voice, your values, or your sense of self in the process. In this episode, you will learn:     • How to find the single through line that connects all your ventures to one clear personal brand     • Why the "professional voice" trap is costing you connection and credibility     • How AI is reshaping personal branding and why your authentic voice matters more than ever Whether you are juggling multiple businesses, navigating different professional roles, or simply trying to figure out how to show up consistently as yourself, this conversation is for you! Links from this episode The New Rules of Influence [https://a.co/d/09jure9W] Executive Coaching [https://lida360.com/work-with-me/] Stay Connected LinkedIn [https://www.linkedin.com/in/lida360/] Instagram [https://www.instagram.com/lida_citroen/] YouTube [https://www.youtube.com/@LidaCitroen]  Facebook [https://www.facebook.com/LIDAthreesixty]

The Reputation Crisis Playbook Every Leader Needs

Every leader thinks it won't happen to them, until it does… What do you do when your reputation, the one you've spent years building, is suddenly on the line? In this episode, Lida Citroën tackles one of the most emotionally charged and professionally complex challenges a leader can face: a reputation crisis. Whether you made a mistake, were in the wrong place at the wrong time, or became the target of a smear campaign, everything you stand for is now in question, and how you respond next matters greatly.  Drawing from 20+ years of reputation repair work and her book, Control the Narrative, Lida walks you through the real emotional and professional impact of a reputation crisis, on you and on those around you, and shares the step-by-step framework she uses with her executive coaching clients to navigate it. In this episode, you'll learn: * Why isolating and removing your social media can make things worse * How to separate emotion from fact when everything feels catastrophic * What an "apology tour" looks like, and when you need one * When to consider legal action (and when not to) * How to rebuild your presence and protect your reputation going forward Whether you're in crisis right now, know someone who is, or want to be prepared in case it ever happens, this episode is for you. Links from this episode Reputation Repair Coaching [https://lida360.com/reputation-repair/] Control The Narrative [https://a.co/d/04ZzI7J4] Stay connected LinkedIn [https://www.linkedin.com/in/lida360/] YouTube [https://www.youtube.com/@LidaCitroen] Instagram [https://www.instagram.com/lida_citroen/] Facebook [https://www.facebook.com/LIDAthreesixty]

The Power of Online Presence: How LinkedIn and Strategic Networking Opens Doors

Your online presence can open doors for you before you even walk into the room. In this episode, Lida Citroën sits down with 3x LinkedIn Top Voice, retired U.S Army Sergeant Major, and founder of HireMilitary, Michael Quinn, to discuss what it really takes to build influence, trust, and meaningful professional relationships online that open doors in your career. Together, they unpack:  • Why LinkedIn is more than a digital resume     • How to create trust and credibility online     • Mistakes leaders make when building an online presence     • How leaders can build authentic visibility without oversharing  • Why consistency matters more than perfection  • The role of engagement in building influence at scale Michael shares the exact networking and engagement strategies that helped him grow one of the most respected professional communities on LinkedIn. If you’re a leader, executive, entrepreneur, or military veteran trying to strengthen your reputation and visibility in today’s digital world, this conversation is packed with practical insights you can apply immediately. Links from this episode: * The Human Advantage: Elevating Executive Presence & Influence in the Age of AI [https://lida360.com/speaking/] Stay connected: * LinkedIn [https://www.linkedin.com/in/lida360/] * YouTube [https://www.youtube.com/@LidaCitroen] * Instagram [https://www.instagram.com/lida_citroen/] * Facebook [https://www.facebook.com/LIDAthreesixty]

Imposter Syndrome Is Costing You Influence: Here’s How Leaders Turn It Into an Advantage

Imposter syndrome is one of the most talked-about challenges in leadership, and yet, it continues to hold even the most capable professionals back. In this episode, Lida Citroën breaks down what imposter syndrome really is, why it shows up, especially in high-achieving leaders, and (most importantly) how it may be quietly costing you influence, visibility, and career growth. Drawing from real client experiences and research, Lida explores:   • The hidden cost of staying silent in high-stakes moments • Why waiting to feel “ready” is limiting your leadership influence • How imposter syndrome can both hinder, and unexpectedly strengthen, your leadership style • Practical strategies to separate feelings from facts and build evidence-based confidence • How to stop shrinking your executive presence and start showing up with intention   You’ll also learn how social media and AI may be amplifying self-doubt, and how to use them as tools for growth instead of comparison. If you’ve ever hesitated to use your voice, second-guessed your value, or felt like you don’t fully belong in the room, you’re not alone. But staying there comes at a cost. This episode will help you reframe the narrative, reclaim your voice, and step into your next level of influence, before you feel fully ready. Links from this episode: Executive Coaching [https://lida360.com/work-with-me/]   Stay connected: LinkedIn [https://www.linkedin.com/in/lida360/] Instagram [https://www.instagram.com/lida_citroen/] YouTube [https://www.youtube.com/@LidaCitroen] Facebook [https://www.facebook.com/LIDAthreesixty]

What Sports Broadcasting Teaches Leaders About Influence Under Pressure

Imagine performing at your highest level, with no script and no edits. That’s the reality of live broadcasting, but it’s also the reality of leadership today. In this episode, Lida sits down with Marc Vandermeer, Vice President of Broadcasting and the “Voice of the Houston Texans,” to explore what leaders can learn from a career built in the most high-pressure, public environment imaginable: live sports broadcasting. For over two decades, Marc has called every Houston Texans game—live, unscripted, and without a safety net. No edits. No second chances. Just presence, clarity, and trust in the moment. Together, we unpack what it really takes to: • Build influence when every word is public and every moment is live • Stay composed and credible when things go wrong (and they will) • Develop a voice that is recognizable, trusted, and unforgettable • Balance authenticity with professionalism in a highly visible role • Navigate feedback, criticism, and judgment without losing confidence • Bet on yourself: even when there are no guarantees • Find joy in the journey while building a meaningful, impactful career Marc also shares powerful insights on why “real is a great currency,” how momentum matters more than certainty, and why leaders must learn to bring energy, presence, and intention into every room they enter. This conversation is a powerful lesson in communication, personal branding, leadership presence, and reputation management, for anyone navigating visibility in today’s world. Links from this episode: The Human Advantage: Elevating Executive Presence & Influence in the Age of AI [https://lida360.com/speaking/]   Stay connected: LinkedIn [https://www.linkedin.com/in/lida360/] YouTube [https://www.youtube.com/@LidaCitroen] Instagram [https://www.instagram.com/lida_citroen/] Facebook  [https://www.facebook.com/LIDAthreesixty]