The Identity Arsonist, with Angela Mulrooney

Sales Professor Reveals How AI Is Changing Marketing Forever, Curt Tueffert

How do top sales professionals consistently close deals, build trust, and avoid burnout?In this episode of the Live Local Marketing Podcast, we sit down with Curt Tueffert, sales strategist, marketing professor, professional speaker, author, podcast host, and founder of Peak Sales Strategy.Curt shares decades of real-world experience leading sales teams, training organizations, teaching at the university level, and helping businesses increase revenue through smarter sales and marketing strategies.We dive into:1. Professional Background and Introduction: The interview begins with a background on the guest's career as a professional speaker, professor, author, and VP of sales development. (00:01 - 00:57)2. First Entrepreneurial Win: The guest describes his first major success winning a contract with Price Waterhouse Coopers for business development sales workshops. (00:58 - 02:08)3. Effective Facilitation Techniques: Discussion on the importance of drawing people out and engaging an audience rather than just presenting material. (02:09 - 03:13)4. Budgeting and ROI for Marketing: Strategies for conducting "discovery calls" to understand a client's buying process and align their marketing message with their budget. (03:14 - 05:51)5. AI in Marketing and Sales: Best practices for using AI through prompting for data analysis and SWOT analysis, as well as warnings regarding data privacy and the future of AI advertising. (05:52 - 08:29)6. Cold and Warm Marketing Strategies: Comparison of strategies, including the use of video content for cold marketing and building trust through relationship-based warm marketing. (08:30 - 11:56)7. Video Marketing and Calls to Action: How to use video to show business processes and the importance of creating a sense of scarcity in calls to action. (11:57 - 14:50)8. Building Confidence and Mental State: Advice on parlaying wins into long-term confidence and using successful past experiences to get into the right mental "state" for sales. (14:51 - 16:10)9. The Role of Mentorship and AI Coaching: Exploring how AI is becoming a coach while acknowledging the continued need for human mentors to interpret social cues. (16:11 - 18:43)10. Avoiding Burnout and Work-Life Balance: Tips for preventing burnout through peer groups and self-reflection, and the concept of "weaving" work and life together rather than seeking a perfect balance. (18:44 - 22:19)11. Business Contact and Conclusion: Information on how to reach the guest for sales coaching and training services. (22:20 - 23:06)Whether you're an entrepreneur, marketer, sales professional, consultant, coach, or business owner, this conversation is packed with actionable insights you can implement immediately.Guest Information: Curt TueffertSales & Marketing Professor | Professional Speaker | Sales StrategistWebsite: https://peaksalesstrategy.com/LinkedIn: https://www.linkedin.com/in/curttueffert/About Live Local MarketingLive Local Marketing features conversations with entrepreneurs, marketers, business leaders, and industry experts sharing practical strategies to help businesses grow.Subscribe for weekly interviews covering:MarketingSalesAI & AutomationEntrepreneurshipBusiness GrowthLeadershipBrandingLocal Business Success#contentmarketing #smallbusinessmarketing #warmmarketing #marketingstrategy #entrepreneurship #businessgrowth #podcast #marketingtips  @PodMatch_com  [https://studio.youtube.com/channel/UC4DJzxAgjypfUeS-mNgi-Jg]

The First Podcast Strategy Every Host Needs | Sarah Lohse on Storytelling, Branding & Authority

Most business owners think podcasting is a marketing channel and according to award-winning author and podcast strategist Sara Lohse, that's exactly why most podcasts fail.In this episode of the Live Local Marketing Podcast, Sara shares how storytelling, branding, and podcast strategy can help businesses build authority, create deeper audience connections, and generate meaningful impact beyond vanity metrics.We discuss:-How getting fired led to the biggest opportunity of her career-Why podcasting is a storytelling platform first and a marketing tool second-The biggest mistakes business owners make when launching a podcast-How to build a podcast strategy that attracts the right audience-Why download numbers are often misleading-The power of personal stories in branding and thought leadershipFor all of you business owners, consultants, marketers, content creators, or podcasters, this quick-paced episode has plenty of practical insights on building a brand people actually remember.About Sara Lohse:Sara Lohse is an award-winning author, podcast strategist, storyteller, and founder of Branded Media. She helps entrepreneurs, consultants, and business leaders leverage podcasting as a strategic authority-building tool through powerful storytelling and audience engagement.Connect with Sarah:Website: https://workwithbranded.com/LinkedIn: https://www.linkedin.com/in/saralohse/Timestamps00:00 Introduction00:45 A career setback that became a major opportunity03:06 Why podcasting is Sara's favorite marketing strategy05:35 What she delegates and what she never hands off08:22 Building brands through storytelling11:30 The metrics that actually matter12:53 Creating a podcast people want to keep listening to15:05 Marketing strategies she no longer uses17:17 How to overcome podcasting fears19:35 When podcasters finally find their voice21:59 About Branded Media and how to connect with SaraConnect with Live Local MarketingSubscribe for interviews with entrepreneurs, marketers, business leaders, and local business experts sharing real-world strategies for growth.#Podcasting #PodcastStrategy #Storytelling #Branding #PersonalBranding #ContentMarketing #ThoughtLeadership #BusinessPodcast #MarketingPodcast #Entrepreneurship #SmallBusinessMarketing #BusinessGrowth #SaraLohse #BrandedMedia #AuthorityMarketing #LiveLocalMarketing

From $750K to $3M: Roadmap to Scaling a Service Business with Marie Torossian

It makes complete sense when you think about it, but I never really thought about the "omnipresent" content strategy that Marie explains using video, podcasts, and blogging to build authority and trust across all social platforms. In this episode of the Live Local Podcast, we sit down with Marie Torossian, Founder of The Profit Lab, CPA, CFO-turned-business coach, speaker, trainer, and 10X Certified Coach, to talk about entrepreneurship, business growth, financial strategy, marketing, AI, sales confidence, and what it really takes to scale a service-based business.Marie shares how she landed her first client through a warm referral, why discipline and daily structure are essential for entrepreneurs, and how she uses video content, podcasting, blogging, and social media to build trust and stay visible online. She also breaks down how service-based business owners doing $750K+ in gross sales can grow toward $3M+ by improving financial literacy, building stronger systems, and using their numbers as a roadmap for growth.We also talk about AI tools for business, content creation, CRM automation, sales processes, confidence, client onboarding, and how Marie uses financial analysis to help business owners make smarter decisions and scale with clarity.Guest: Marie Torossian Founder of The Profit Lab Website: https://theprofitlab.biz/ LinkedIn: https://www.linkedin.com/in/marietorossianyour10xcpa/ In this episode:00:00 Welcome to the Live Local Podcast01:16 Marie’s first win as an entrepreneur02:55 Referrals, trust, and building long-term clients03:30 The discipline and daily habits behind business success05:47 Marie’s favorite marketing strategy07:37 Podcasting, YouTube, and content distribution08:42 CFO advisory, coaching, and financial strategy10:35 Branding and finding the right target audience12:51 Choosing the right guests and clients14:21 How Marie uses AI in her business18:06 Building confidence in sales and client conversations21:10 How to connect with Marie and The Profit LabIf you’re a service-based business owner, entrepreneur, CPA, coach, consultant, or local business leader looking to scale your business, improve profitability, build better systems, and use financial strategy to grow with confidence, this episode is for you.Subscribe to the Live Local Podcast for more conversations with entrepreneurs, business owners, marketers, local leaders, and experts sharing real strategies for business growth, marketing, leadership, AI, sales, and success.#MarieTorossian #TheProfitLab #LiveLocalPodcast #BusinessGrowth #Entrepreneurship #ServiceBusiness #BusinessCoaching #FinancialStrategy #CFOAdvisory #CPA #10XCoach #MarketingStrategy #VideoMarketing #Podcasting #AIForBusiness #SalesConfidence #SmallBusinessGrowth #BusinessSystems #ScaleYourBusiness #LocalBusiness

How Emily Chapman Turns Client Stories Into a Business That Sells | The Testimonial Collective

Most business owners have happy clients but no idea how to turn that goodwill into proof that actually closes deals.In this episode of the Live Local Business Owner Marketing Edition, Emily Chapman, owner of The Testimonial Collective, breaks down how she helps entrepreneurs capture strategic video testimonial stories that build trust and make their business the obvious choice.Emily shares how she landed her first paying customer through LinkedIn, why she traded cold outreach for warm marketing and networking, and how she "reverse engineers" a client's story to drive real conversions. We get into qualifying leads, building strategic partnerships, fighting entrepreneur isolation, and her long-term vision to scale into a multi-million dollar, systemized business. We had a chance to talk about:00:00 Introduction to the Live Local Business Owner Marketing Edition00:23 Meet Emily from The Testimonial Collective01:21 Landing the first paying customer via LinkedIn02:44 Transitioning from cold outreach to warm marketing and networking03:26 Organizing business goals: Quarterly, monthly, and weekly targets05:11 How to qualify potential leads and strategic partners06:55 Strategies for nurturing relationships and overcoming entrepreneur isolation08:44 The value of paid vs. unpaid networking and using a business coach10:15 Long-term vision: Scaling to a multi-million dollar business11:22 Building systems and the challenges of outsourcing video production12:40 Analyzing competitors and the importance of human connection14:44 The art of "reverse engineering" a client's story for better conversions15:55 The pre-production strategy: Meeting with business owners to find ideal results17:18 Five-year outlook: Hiring story producers, editors, and project managers20:02 Contact information and closing remarksThis is exactly the kind of warm, relationship-first growth I talk about all the time. Real connection beats cold pitching every time, and Emily lives it.Connect with Emily Chapman:Website: https://thetestimonialcollective.com/LinkedIn: https://www.linkedin.com/in/emily-chapman220/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#VideoTestimonials #WarmMarketing #ReferralMarketing #SmallBusinessGrowth #ClientStories #EntrepreneurTips #BusinessNetworking #SocialProof #LocalBusiness #MarketingStrategy

B2B SaaS Marketing That Actually Convert | Sawsan Hamawandy

Email marketing is not dead. Generic marketing is. In this episode of the Live Local Marketing Podcast, we sit down with Sawsan Hamawandy, a B2B Demand Gen Leader, to talk about what actually works in modern B2B SaaS marketing, no fluff, just practical strategies, real testing, and lessons from the field. Sawsan shares how she turned low-performing group product demos into use-case-based sessions that dramatically increased registrations, why email still converts when it is segmented and tested properly, and why sales teams often hold the best insights for content, SEO, and messaging. We also talk about first-party data, customer feedback, raw and relatable B2B content, ABX campaigns, internal champions, and why marketers need to stop chasing polished perfection and start creating content that actually resonates with real people. In this episode, we cover:-Why generic product demos often fail-How use-case demos can drive better registrations and sales follow-up-Why email marketing still works when done correctly-How to segment email campaigns and A/B test subject lines-Why sales teams should influence your content strategy-First-party data vs. expensive third-party intent data-How to use customer feedback to improve marketing and product direction-Building confidence through testing, experimentation, and internal champions ...and the name of her puppy, who was a behind-the-scenes part of the episode!Connect with Sawsan Hamawandy:Website: https://hownow.com/LinkedIn: https://www.linkedin.com/in/sawsan-h/ Subscribe for more practical conversations with business owners, marketers, founders, and operators sharing what is working in the market right now: https://livelocalwarmmarketing.com /#B2BMarketing #SaaSMarketing #DemandGeneration #EmailMarketing #MarketingStrategy #B2BSaaS #ABM #ABX #ContentMarketing #GrowthMarketing