The Lock & Key Lounge — An ArmorText Original Podcast
Should We Rethink the Practitioner/Vendor Relationship in Cybersecurity? There is a deeply ingrained, culturally accepted reflex in cybersecurity: Keep vendor sales and marketing people at arm's length during any serious evaluation or decision. Matt Calligan calls it "vendor cooties," and in this episode he argues the assumptions underneath it have not been true for a long time—and that they are actively costing practitioners. Before the internet, vendors held a genuine information advantage, and that asymmetry created real incentives to mislead. So the community built a wall. But buyers have become more educated now, AI has made comparative analysis table stakes, and the people working inside these companies have had to become genuine category experts just to get a meeting. Gianna Whitver, co-founder and CEO of the Cybersecurity Marketing Society, and Charles Gold, a four-time cybersecurity CMO, join Matt to examine where the stigma came from, what practitioners leave on the table by keeping vendors out of the room, where AI as the "objective consultant" falls short, and what a healthier vendor-practitioner relationship actually looks like.
32 episodes
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