The Long Game with Mitch Long
What growing up around big family meals taught Tom Cook about food, hospitality, and building something local. In this episode of The Long Game, Mitch Long talks with Tom from Tutti’s Italian Market and Deli in Concord, NC about family, food, teaching, and the path that led him into the restaurant business. Tom shares how growing up in a New York Italian family shaped the way he thinks about meals, community, and what it means to bring people back to the table. They also get into entrepreneurship, opening a business with his brother (Johnny Cook), learning from mistakes, and why Tutti’s is really about people as much as it is about food. It is a conversation about family traditions, local business, and creating a place where customers feel known. WHAT WE TALK ABOUT Growing up in a New York Italian family How food and family meals shaped Tom early Teaching English before opening Tutti’s Why Concord felt like the right place to build something local Opening a deli without a restaurant background What Tutti’s means and why the table matters Learning patience, trust, and mistakes as a new owner How Tom and his brother, Johnny Cook, built the business together Why community matters more than transactions Building a team that feels like family CHAPTERS 00:20 – Mitch introduces Tutti’s and asks Tom about his background 00:56 – Growing up in a second- and third-generation Italian-American family 02:00 – Tom on education, teaching, and staying connected to UNC Charlotte 03:36 – How family ended up in the Charlotte area 05:00 – A family full of teachers, writers, and creatives 06:21 – Why entrepreneurship and family history shaped the business 08:35 – Why Concord became the right place to open Tutti’s 10:14 – The market, wine, and creating a local place people remember 11:08 – What Tutti’s means and the idea of bringing people back to the table 13:13 – The Godfather, lasagna, and favorite dishes on the menu 15:07 – Making food from scratch and why that still matters 15:19 – Early business challenges, patience, and learning to trust people 16:00 – Building the deli with Johnny and opening later than planned 17:00 – Why getting open in time for his grandfather mattered so much 19:00 – Imposter syndrome and starting a food business with English degrees 20:00 – Why Tutti’s is in the people business 21:36 – Repeat customers, community, and knowing people by name 22:07 – How catering became a bigger part of the business 24:20 – Staffing, culture, and building a strong team 26:10 – Family meal with the staff on Tuesdays 27:08 – Mitch on family dinners and why they mattered so much 28:17 – Why this building felt right from the start 29:00 – Creating the kind of local place people come back to Connect with Mitch Long: LinkedIn [https://www.linkedin.com/in/mitchlongnc/] | KazInsurance [https://kazinsurance.com/] | Read: Pagers & Payphones [https://kazcm.com/pagers-payphones-content-social-media/] Connect with Tom Cook: Tutti's Italian Market & Deli [https://tuttismarket.com] More from QuietLoud Studios One Post Is Content, A Body of Work Is Authority [https://kazcm.com/build-content-authority/] — KazCM From Green Beret to Blackhawk Pilot to Financial Planner: Nick O’Kelly on Risk, Family, and Starting Over [https://kazsource.com/nick-okelly-green-beret-blackhawk-pilot-financial-planner/] — The Long Game Why Youth Soccer Needs Player-Led Pathways | Brando Babini of Youth 4 Youth FC [https://sportsepreneur.com/youth-soccer-pathways-brando-babini/] — SportsEpreneur About This Podcast and Series The Long Game is a series under Entrepreneur Perspectives. Produced by QuietLoud Studios [https://quietloudstudios.com/] — a modern media network and a KazSource brand. Credits: Music by Jess & Ricky — SoundCloud [https://soundcloud.com/user-774649902/sets/jess-ricky]
7 episodes
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