Episode 9 - KYA - Know Your Audience

The Marketing Syndicate - Episode 12 - Send A Proposal

"Send a Proposal" ... These are either the 3 BEST words in business... Or the WORST. Let me explain: imagine for a moment that you're working hard on a big deal, and the buyer finally say's to you: "Sounds good, send me a proposal." Well, ... are you about to get paid? ...or is the deal about to die? When I hear those exact words I know my chances of “closing” just went down by 66%. Now I'm staring at 3 "doors"

Episode 11 - Are you using sales enablement material to scale more quickly

Are you using sales enablement material to scale more quickly? What do you want your sales team doing every day? Selling! Closing deals! Hitting targets. Give sales teams the support they need. With the right processes and sales enablement materials in place, they can bring more leads into the pipeline and close deals more effectively.

Episode 10 - Do you know what happens when you assume

Have you ever taken the time to write out a long email in response to a potentially major business opportunity only to realize a week later that it’s still in your Drafts box? No? Just me? Well, one of the most important things that I have learned as a business owner is to “inspect what you expect.” What does this mean? Well, most of us have heard about what happens when we assume. Needless to say, assumptions are not good business policy. If you expect a specific result, it’s imperative that you double-check (inspect) your own work – and others’.

Episode 9 - KYA - Know Your Audience

Knowing your audience helps you in figuring out just what words will make people take notice of what it is that you have to say. When you know your audience, you’ll know what you want to say in your marketing. But what exactly does it mean to KYA?

Episode 8 - If you do not have anything nice to say - In that CONTEXT

“Oh, wow! You look hideous.” Most of us would agree that this would be an extremely unkind thing to say to someone. But what if I told you the recipient of those words was wearing a Halloween mask. Although the statement (content) is the same, the context in which it has been made can easily change its meaning and the subsequent emotions evoked.