Ed Sheeran, Pizza Rat & Getting Hacked: Rick McGuire on Running Subway Creatures and Loving New York

Ed Sheeran, Pizza Rat & Getting Hacked: Rick McGuire on Running Subway Creatures and Loving New York

What does it take to build one of New York City's most recognizable social media brands — from scratch, in secret, while working a day job? Subway Creatures founder Rick McGuire tells Maryam the whole story: from working at VH1 and MTV while quietly building Subway Creatures on the side to Pizza Rat, Ed Sheeran, and a very public account hack that brought him to tears and nearly took everything. Rick gets honest about the chaos of entrepreneurship, learning to value your own work, and why New York City's subway is the greatest content machine on earth. If you're building something from nothing, this one's for you. 🎙️ Loved this episode? Subscribe to The Messy Parts on YouTube and wherever you get your podcasts — and leave us a review so more people can find us. Key Moments:  00:00 - The Hack That Almost Broke Everything 😱  Rick opens the episode with a gut-punch — someone took over his Subway Creatures account for months, and it was the first time he'd cried in years. 00:24 - Meet Rick McGuire 🗽  Host Maryam Banikarim introduces the man behind Subway Creatures, What Is New York, and some of NYC's most-followed social media accounts. 01:52 - How Subway Creatures Was Born 📱  Rick shares how a daily commute from New Jersey and a desire to stop annoying his friends turned into one of Instagram's most iconic accounts. 05:15 - Why the Subway is the World's Greatest Melting Pot 🚇  Rick and Maryam geek out over what makes the NYC subway so special — and why forcing millions of people underground together creates pure magic. 09:33 - From VH1 Intern to MTV Producer 🎬  Rick walks through his decade in television, the grunt work that made him grittier, and the unsustainable realities of the production world. 11:21 - The Secret Side Hustle 🤫 Rick reveals how he built Subway Creatures in the shadows while working full-time, terrified his employer would find out and wondering who actually owned what he was creating. 13:02 - The Netflix Moment  💸  Rick's first big brand deal was with Netflix for Arrested Development, and he'll be the first to tell you he grossly undercharged them. 23:14 - Ed Sheeran & the Subway Performance Nobody Saw Coming 🎸  Rick tells the story behind one of the most viral subway moments ever — and how a seasoned subway performer had no idea what was about to happen. 26:09 - The Moment Rick's Dad Finally Got It 🙌  A CBS news meeting, a phone pulled out mid-briefing, and one very shocked father — the moment the Subway Creatures curtain got pulled back for Rick's family. 37:18 - Pizza Rat Was a Stunt — and Rick Has Receipts 🐀🍕  Rick drops the bombshell that the video that put Subway Creatures on the map was an elaborate publicity stunt by a mysterious, Banksy-like figure with trained rats. Send us Fan Mail [https://www.buzzsprout.com/2463801/fan_mail/new] Email us: hello@themessypartspodcast.com [hello@themessypartspodcast.com] To stay up to date with The Messy Parts [https://themessypartspodcast.com/] and get all the behind-the-scenes content, follow us on Instagram [https://www.instagram.com/themessypartspodcast/], LinkedIn [https://www.linkedin.com/in/maryambanikarim/], YouTube [https://www.youtube.com/@TheMessyParts]. If you enjoyed this episode, please subscribe, leave a rating and review on Apple [https://podcasts.apple.com/us/podcast/the-messy-parts/id1804155142] or Spotify [https://open.spotify.com/show/3rMFKKEzK8fgKBwBPqP4HI?si=899c6a4d61ba41e5] or where ever you get your podcasts. Thank you for listening.

"I Don't Know How to Balance All of This": Faherty Co-Founder Kerry Docherty on Business, Marriage, and Choosing Yourself

Kerry Docherty is a co-founder of Faherty, the surf lifestyle brand she built alongside her husband, his identical twin brother, and her mother-in-law. But behind the sun-soaked brand was a woman quietly carrying the weight of secrets — from childhood, from marriage, and from a business that nearly broke her. In this episode, Kerry opens up to Maryam about growing up in an Irish Catholic household where hard things went unspoken, what it really means to work with your spouse, the emotional affair that changed everything, and why she's spent the last few years reclaiming a word most women are taught to fear: selfish. If you've ever felt guilty for wanting something for yourself, this one is for you.  Subscribe to The Messy Parts so you never miss a conversation like this one. Key Moments 02:04 - The Peacemaker 🕊️  Kerry describes growing up as the quintessential middle child in a Buffalo, NY household — always fine, always keeping the peace, and putting everyone else's needs before her own. 03:14 - Groomed to Be Good 👧  Kerry reflects on how she was conditioned from a young age to be kind, generous, and selfless, and how that conditioning quietly disconnected her from her own needs. 04:16 - The Green Ribbon 🎀  Kerry shares the childhood story of Jenny and the green ribbon, and how it planted an early question in her mind about the true cost of secrets. 06:15 - A Seed of Shame 🌱  When we feel we can't share certain parts of ourselves, it doesn't just stay hidden — Kerry says it quietly becomes a seed of shame growing from within. 10:02 - Pre-Enlightenment Syndrome 😂  Kerry coins her own self-diagnosis: "pre-enlightenment syndrome" — the belief that she was perfectly fine at all times — until her therapist told her she was actually repressed. 11:27 - Mom Goes to India 🧘  When her stay-at-home mom left for a month to become a yoga teacher in India, Kerry thought it was selfish — but really, it was a gift. 13:14 - The Van, the Store, the Dream 🚐 Hear how Kerry and her husband quit their jobs, drove a mobile beach shop cross-country, and sold flannels out of parking lots — the origin story of what would become Faherty. 17:59 - Salary Negotiation in Couples Therapy 💸  A couples therapy session quickly uncovered far deeper questions about Kerry’s value, emotional labor, and how she and her husband saw each other. 20:28 - "You Just Do What You Want" 💥  How an offhand remark that became the emotional center of Kerry’s entire memoir. 25:05 - The Fantasy World 🌀  Kerry created an emotional fantasy world around another person, and realized what she was really longing for was a part of herself she had buried. 27:05 - "I Read Your Letter to Beau" 📱  Kerry’s phone buzzes — her husband has found and read the private letter she wrote to another man. She describes the moment as both terrifying and profoundly relieving. 31:16 - The Messiness Is the Beautiful Part ✨  In her closing reflection, Kerry lands on the hardest and most honest lesson from everything she's been through: that consequences of telling the truth are messy, but they create intimacy. Send us Fan Mail [https://www.buzzsprout.com/2463801/fan_mail/new] Email us: hello@themessypartspodcast.com [hello@themessypartspodcast.com] To stay up to date with The Messy Parts [https://themessypartspodcast.com/] and get all the behind-the-scenes content, follow us on Instagram [https://www.instagram.com/themessypartspodcast/], LinkedIn [https://www.linkedin.com/in/maryambanikarim/], YouTube [https://www.youtube.com/@TheMessyParts]. If you enjoyed this episode, please subscribe, leave a rating and review on Apple [https://podcasts.apple.com/us/podcast/the-messy-parts/id1804155142] or Spotify [https://open.spotify.com/show/3rMFKKEzK8fgKBwBPqP4HI?si=899c6a4d61ba41e5] or where ever you get your podcasts. Thank you for listening.

She Was Called “Dumb.” Now Assia Grazioli-Venier Invests Millions in Women’s Health.

What if the hardest parts of your life were actually setting you up for something bigger? Assia Grazioli-Venier’s story is a powerful reminder that your worst moments don’t define you — what you do next does. In this episode of The Messy Parts, Assia shares with Maryam her journey through dyslexia, cancer, infertility, and major career pivots — and how she turned every setback into fuel. She opens up about building a venture capital fund, why women struggle to raise money, and what she wishes she knew about finance earlier in life. If you’ve ever doubted yourself or felt behind, this conversation will change how you see your story. 👉 Subscribe for more honest conversations about career pivots, resilience, and growth. Key Moments 00:00 - “I Thought I Was Dumb” 🧠 Assia reflects on growing up with undiagnosed dyslexia and how discovering it changed the trajectory of her life. 01:04 - The Pitching Mistake Women Make 💼 Assia and Maryam unpack why so many women begin pitches from a place of apology instead of confidence. 02:04 - “You’re Doing Them a Favor” 💰 Assia shares the mindset shift that transformed the way she approached fundraising and investing. 03:21 - The Miles Davis Quote That Defines Her Life 🎺 Assia explains why “It’s not the bad note, it’s the note you play after” became her guiding philosophy. 04:44 - Learning Money & Power the Hard Way 📈 Assia discusses entering tech and venture capital without understanding equity, finance, or negotiation. 08:21 - Why 98% of Capital Goes to Men 🚨 A candid conversation about venture capital, power structures, and why women are still underfunded. 13:26 - From the Italian Countryside to NYC 🌍 Assia shares her unconventional childhood growing up between rural Italy and Manhattan’s Upper East Side. 16:13 - “Dyslexia Is My Superpower” ⚡ She explains how dyslexia became one of her greatest strengths—and why mindset matters more than labels. 19:20 - The Accident That Changed Everything 🚕 After being hit by a taxi at 22, Assia’s original career path collapsed—and unexpectedly led her into tech. 23:13 - The Wild Early Days of Spotify 🎧 Assia recounts helping build Spotify during the early streaming era and why she believed in the future of music tech. 30:49 - The Cancer Diagnosis That Sparked Muse Capital ❤️ A breast cancer diagnosis led Assia to uncover shocking gaps in women’s healthcare—and ultimately launch her VC fund. 40:23 - How to AI-Proof Your Career 🤖 Assia shares her thoughts on the future of work, education, and the skills AI can’t replace. 41:36 - Advice for Anyone Struggling With Confidence 🌱 Her perspective on confidence, self-doubt, and why knowledge and work ethic matter more than perfection. 42:00 - “It’s Going to Be More Than Okay” ✨ Assia reflects on infertility, resilience, and why life’s messiest moments can become your greatest gifts. Send us Fan Mail [https://www.buzzsprout.com/2463801/fan_mail/new] Email us: hello@themessypartspodcast.com [hello@themessypartspodcast.com] To stay up to date with The Messy Parts [https://themessypartspodcast.com/] and get all the behind-the-scenes content, follow us on Instagram [https://www.instagram.com/themessypartspodcast/], LinkedIn [https://www.linkedin.com/in/maryambanikarim/], YouTube [https://www.youtube.com/@TheMessyParts]. If you enjoyed this episode, please subscribe, leave a rating and review on Apple [https://podcasts.apple.com/us/podcast/the-messy-parts/id1804155142] or Spotify [https://open.spotify.com/show/3rMFKKEzK8fgKBwBPqP4HI?si=899c6a4d61ba41e5] or where ever you get your podcasts. Thank you for listening.

Her Mother and Grandmother Said Nothing. Belle Burden Broke the Silence.

Belle Burden was raised in a family where you simply did not talk about the messy parts. So when her husband left without explanation during COVID lockdown — and then asked her to tell people it was amicable — something in her snapped. In this episode, the New York Times bestselling author of “Strangers” tells Maryam about the moment she chose radical honesty over a managed narrative, and why that single decision changed everything. Belle and Maryam explore the eerie parallel between how betrayed spouses and laid-off professionals are both pressured to keep quiet and stay composed — and what it really costs us when we do. If you've ever swallowed your truth to make someone else comfortable, this one's for you.  👉 New episodes every week. Subscribe for more honest conversations that might change the way you see your own messy parts. Key Moments 0:00 - When the Earth Moves 🌍  Belle reflects on what it means to have your life upended without warning — and why the only way through is one slow, deliberate step at a time. 1:40 - The Unexpected Bestseller 🚀  Belle reveals she expected her book to sell fewer than 7,000 copies — and is now in its ninth printing, reaching readers far beyond the divorced women she imagined. 3:22 - "I Thought I Was the Only One" 💔  Belle describes the flood of messages from strangers sharing almost identical stories of sudden, unexplained abandonment — and why these stories stay hidden. 5:17 - The Harvard Moment That Changed Everything ✍️  A cruel comment from a senior student convinced Belle she couldn't write — and she believed it for 30 years. 7:00 - Growing Up Paley 👑  Belle paints a picture of her unusual childhood — the granddaughter of style icon Babe Paley, yet quietly lonely, nerdy, and never quite fitting in. 10:22 - Breaking the Pattern She Never Could 💍  Belle explains how she consciously chose a mild-mannered husband to escape her family's legacy of infidelity — and how spectacularly that plan unraveled. 13:24 - The Prenup She Didn't Tell Anyone About 💸  Two weeks before her wedding, Belle was convinced to change her prenup — and didn't tell her mother, her lawyer, or her brother. 23:46 - The Sandwich 🥪  The most talked-about moment in the book: Belle makes her husband a sandwich as he tells their daughters he's leaving — and explains what it actually meant. 28:51 - Don't Make a Scene 🤐  Belle and Maryam unpack the eerie parallel between how women are pressured to stay composed after a husband walks out and how laid-off employees are managed into silence. 36:43 - Breaking the Generational Silence 🔇  Belle describes delivering the manuscript to her mother on Thanksgiving — and the phone call she received within 24 hours that changed their relationship forever. 45:19 - What She Knows Now 🌅  Belle reflects on what she's discovered about herself on the other side: a writer, a stronger woman, and someone far less fragile than she ever believed. Send us Fan Mail [https://www.buzzsprout.com/2463801/fan_mail/new] Email us: hello@themessypartspodcast.com [hello@themessypartspodcast.com] To stay up to date with The Messy Parts [https://themessypartspodcast.com/] and get all the behind-the-scenes content, follow us on Instagram [https://www.instagram.com/themessypartspodcast/], LinkedIn [https://www.linkedin.com/in/maryambanikarim/], YouTube [https://www.youtube.com/@TheMessyParts]. If you enjoyed this episode, please subscribe, leave a rating and review on Apple [https://podcasts.apple.com/us/podcast/the-messy-parts/id1804155142] or Spotify [https://open.spotify.com/show/3rMFKKEzK8fgKBwBPqP4HI?si=899c6a4d61ba41e5] or where ever you get your podcasts. Thank you for listening.

Bevy Smith Climbed the Ladder, Looked Around — and Jumped Off

What does it take to walk away from a six-figure career with no plan, go broke, and come out the other side with a Bravo show, an Amazon Prime series, and a Broadway stage credit? In this episode of The Messy Parts, the one and only Bevy Smith tells Maryam about growing up in Central Harlem, cutting her teeth in luxury fashion advertising, landing at Vibe and Rolling Stone, and then walking away from all of it to start over — completely sure she was making the right call. Find out what caused Bevy to realize her dream had become a nightmare, how she built Dinner with Bevy from nothing, and why she didn't book her first acting gig until she was 56. Plus: the sheer shirt/mink coat job interview, telling Vibe she couldn't fly coach, and what her mom taught her about men. If you've ever felt restless at the top, this one's for you. 🔔 Subscribe so you never miss a messy story. Key Moments 00:00 - Freedom Over Money 💸  Bevy opens with a bold declaration: she quit her six-figure fashion career at 29 because freedom has always mattered more to her than a paycheck. 01:47 - The Hamlet of Harlem 🏙️  Bevy explains why she calls herself "from the Hamlet of Harlem" — and why knowing exactly where you're from is the foundation of everything. 03:08 - The Barmaids Who Made Her 🍸  Bevy traces her entire hosting style back to the glamorous barmaids at the Dunbar Tavern on her block — the original glam pusses who made everyone feel welcome. 05:46 - How She Stole Her Own Job 📞  The legendary story of how Bevy, as a temp receptionist, told every caller the position was already filled — and ended up getting hired for it herself. 13:53 - Selling Fashion to Vibe 🎤  Bevy reveals how she landed luxury brands like Gucci and Prada in Vibe Magazine — not with data decks, but by telling the story of Black style as a cultural birthright rooted in the Civil Rights era. 23:02 - The Rolling Stone Interview Outfit 🐆  Bevy walks into a job interview at Rolling Stone in a mink coat, an Hermès scarf, and a sheer blouse — and explains exactly why she dressed that way. 28:37 - The Milan Breakdown 😭  The pivotal moment: alone in a luxury hotel suite in Milan, surrounded by gifts from fashion houses, Bevy collapses into tears and realizes her dream has become a nightmare. 31:32 - Broke But Not Broken 🙏  After two years of world travel, acting classes, and creative pursuits, Bevy hits rock bottom financially — and describes it as the most blissful period of her life. 33:38 - How Bravo Found Bevy 📺  The surprisingly casual chain of events — a friend, a phone call, Andy Cohen on Fire Island — that led to Bevy landing on national television. 41:22 - It Gets Greater Later 🌟 Bevy explains her signature mantra, pointing to her first acting gig at 56 that turned into three seasons on Amazon Prime's Harlem as proof. 43:57 - Rapid Fire with Bevy 🔥  Messy moments, last time she cried, what to do before 35, and the walk-on song that's been hers since day one. 44:18 - Do It Anyway 💪  Bevy's final word of advice for anyone in the middle of a pivot: "Do it scared. Do it delusional. Do it anyway." Send us Fan Mail [https://www.buzzsprout.com/2463801/fan_mail/new] Email us: hello@themessypartspodcast.com [hello@themessypartspodcast.com] To stay up to date with The Messy Parts [https://themessypartspodcast.com/] and get all the behind-the-scenes content, follow us on Instagram [https://www.instagram.com/themessypartspodcast/], LinkedIn [https://www.linkedin.com/in/maryambanikarim/], YouTube [https://www.youtube.com/@TheMessyParts]. If you enjoyed this episode, please subscribe, leave a rating and review on Apple [https://podcasts.apple.com/us/podcast/the-messy-parts/id1804155142] or Spotify [https://open.spotify.com/show/3rMFKKEzK8fgKBwBPqP4HI?si=899c6a4d61ba41e5] or where ever you get your podcasts. Thank you for listening.