The MM+M Podcast

“I’m a Barbie girl in the medical marketing world?” One year after rebranding [https://www.mmm-online.com/podcasts/backstory-behind-diabetes-groups-rebrand-podcast/] from the Juvenile Diabetes Research Foundation to Breakthrough T1D, the healthcare advocacy organization made headlines earlier this month for its work on the latest Barbie doll. Breakthrough T1D collaborated with Mattel to create the first Barbie doll to feature a continuous glucose monitor (CGM) and an insulin pump. The doll has been well-received, particularly among patient advocates who say the partnership brings renewed attention to type 1 diabetes – a condition that affects an estimated 2 million Americans. MM+M summer intern Lola Offenback [https://www.linkedin.com/in/lola-offenback-66a5ba24b] spoke with a pair of leaders from Breakthrough T1D about working with Mattel to bring a Barbie with type 1 diabetes to life, how the project elevates the experience of those living with the condition and the key marketing lessons for other health brands. -TRENDS For the Trends segment, our reporter Heerea Rikhraj [https://www.linkedin.com/in/heerea-rikhraj-5027bb11b/] walks us through the Depo-Provera controversy affecting Pfizer [https://www.mmm-online.com/news/inside-the-depo-provera-battle-what-medical-marketers-need-to-know/] and what medical marketers need to know about it. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!  [https://www.mmm-mediasummit.com?promo=podcast&tr=true]   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com [http://aidecipheredsummit.com/]. Use code POD at check out for $100 your ticket!    Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW] Music: “Deep Reflection” by DP and Triple Scoop Music.

When it comes to HHS, hundreds of thousands of people have either been fired [https://www.mmm-online.com/news/hhs-layoffs-hammer-public-health-agencies-gut-federal-comms-teams/] or left on their own volition as the Trump administration has sought to streamline the federal bureaucracy and reimagine the very idea of career civil service. Some companies have tried to take advantage of the brain drain, such as one 2025 MM+M Agency 100 honoree [https://www.mmm-awards.com/]. In April, Avalere Health [https://www.mmm-online.com/agency-100/agency-100-2025-avalere-health/] announced a number of personnel moves – including the appointment of Mark Newsom [https://www.linkedin.com/in/markanewsom] to its advisory team.  Most recently, Newsom served as the deputy group director for the Centers for Medicare and Medicaid Services [https://www.cms.gov/] (CMS) in the Biden administration.  Newsom also previously served in leadership posts at CMS under Presidents George W. Bush and Barack Obama. In a conversation with our pharma editor Lecia Bushak [https://www.linkedin.com/in/lecia-bushak-2a5a1513], Newsom talks about making the jump to the world of medical marketing and how he plans to utilize his experience leveraging data to improve operational performance, inform business strategy and evaluate policy decisions. For the Trends segment, our summer intern Lola Offenback [https://www.linkedin.com/in/lola-offenback-66a5ba24b] fills us in on how medical marketing agencies are treating their summer interns ahead of National Intern Day. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!  [https://www.mmm-mediasummit.com?promo=podcast&tr=true]   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com [http://aidecipheredsummit.com/]. Use code POD at check out for $100 your ticket!    Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW] Music: “Deep Reflection” by DP and Triple Scoop Music.

Reporter Heerea Rikhraj [https://www.mmm-online.com/home/channel/mmm-welcomes-heerea-rikhraj-as-reporter/] sits down with Andrew Schultz [https://www.linkedin.com/in/andrewschultzdesign], president of PatientPoint Precision [https://lifesciences.patientpoint.com/patientpoint-precision/], and David Paragamian [https://www.linkedin.com/in/david-paragamian-36863020], CEO of Health Monitor Network [https://www.healthmonitornetwork.com/], to discuss how marketers can optimize POC marketing to bridge the gap between new knowledge information for HCPs and health equity considerations for patients.  Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!  [https://www.mmm-mediasummit.com?promo=podcast&tr=true]   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com [http://aidecipheredsummit.com/]. Use code POD at check out for $100 your ticket!    Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW] Music: “Deep Reflection” by DP and Triple Scoop Music.

The Trump administration’s widespread cuts to federal funding [https://www.mmm-online.com/news/worlds-premier-cancer-institute-faces-crippling-cuts-and-chaos/] for scientific and clinical research has adversely impacted hundreds of universities across the country. In the absence of reliable support from the federal government, where can clinical research teams look? Could the answer be private equity? Professor Gökhan S Hotamisligil [https://hsph.harvard.edu/profile/gokhan-s-hotamisligil/], the James Stevens Simmons Professor of Genetics and Metabolism at Harvard T.H. Chan School [https://hsph.harvard.edu/], speaks with managing editor Jack O’Brien [https://www.mmm-online.com/author/jack-obrien/] about the unique collaboration between Harvard and İş Private Equity [https://www.isgirisim.com.tr/home], a Turkish financial organization which has pledged $39 million to fund the work of the professor and his clinical research team for a decade. As he notes, this doesn’t make up for the lack of federal funding – nothing quite can – but it offers a much-needed lifeline during a turbulent time. For our Trends segment, we’re previewing the Q2 earnings season for pharma companies – including what trends may impact their financial releases in the coming weeks.  Music: “Deep Reflection” by DP and Triple Scoop Music. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!  [https://www.mmm-mediasummit.com?promo=podcast&tr=true]   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com [http://aidecipheredsummit.com/]. Use code POD at check out for $100 your ticket!    Check us out at: mmm-online.com [https://www.mmm-online.com/]   Follow us:  YouTube: @MMM-online [https://www.youtube.com/@MMM-online/shorts] TikTok: @MMMnews [https://www.tiktok.com/@mmmnews] Instagram: @MMMnewsonline [https://www.instagram.com/mmmnewsonline/] Twitter/X: @MMMnews [https://twitter.com/MMMnews] LinkedIn: MM+M [https://www.linkedin.com/company/medical-marketing-media-mmm/]   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. [https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&pk=IM20SUBW] Music: “Deep Reflection” by DP and Triple Scoop Music.

As media habits evolve and audiences fragment across screens, pharma marketers are reassessing where and how to show up. Traditional channels face increasing pressure, while new environments — particularly CTV, OTT, and premium video formats like cinema — are gaining ground for their ability to deliver both attention and measurable outcomes. This roundtable explores how pharma can realign its strategy to ensure visibility, resonance, and results in today’s shifting media ecosystem.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music.