They're Not Ignoring You. They're Counting. — The 24 Touch Truth Every Mompreneur Needs to Hear | Mama's Got Luxe Virtual Services

They're Not Ignoring You. They're Counting. — The 24 Touch Truth Every Mompreneur Needs to Hear | Mama's Got Luxe Virtual Services

Your audience is not ignoring you, mama. They are counting. Modern consumers need to see your content, your message, your name, or your product roughly 24 times before they take action. Twenty-four touch points. That's not a psychological quirk — that's the math of an oversaturated attention economy where every mama scrolling has 40 open tabs in her brain at any moment. Most mompreneurs quit at touch point 6, 8, maybe 12 — because the silence feels like proof that nobody cares. The silence doesn't mean nobody cares. The silence means they haven't hit their threshold yet. In this episode, Brittany sits down with Lisa Vara — the owner of Lux Virtual Services and a mama who launched her whole business at 55 after a divorce forced her hand — to break down The 24-Touch Truth: the principle that separates the mompreneurs who quit at post #12 from the mompreneurs who quietly build empires by post #24. Lisa built her business almost entirely on word of mouth + consistent Instagram + one incredible networking event. No paid ads. No massive social budget. Just consistent, patient showing up until the right people found her. If you have ever felt invisible on social media, if you have ever wondered whether your content is even landing, if you have ever wanted to quit because nothing seems to be working — this episode is your permission slip to keep going. Plus: how Lisa turned 35 years of admin expertise into a business almost overnight, why networking events pay for themselves ten times over, why the "if you're the smartest person in the room, you're in the wrong room" rule applies to every mom in business, what to look for when hiring your first virtual assistant, and Lisa's honest advice to any mama trying to make her first $500 online. For every mama who is showing up when it feels like no one is watching. Keep going. They're counting. 💛 Find Lisa: @luxevirtualservices on Instagram | luxevirtualservices.com

She DM'd a Celebrity. He Said Yes. The Video Got 32 Million Views. — Sami Sopko on The Audacious Ask | Mama's Got BuilderBox Co

Sami Sopko is a mom of three from Cleveland and a co-founder of BuilderBox — a STEM learning kit built for kids (including neurodivergent kids) who don't want to follow the "rules" of a typical activity box. Earlier this year, she had a crazy idea. What if she DM'd a famous celebrity from her hometown and asked him to help her get her boxes into local school districts? Two moms from Cleveland. One short DM. Sent to someone she'd never met. Within a few minutes, he responded: "I got you." The video announcing the donation got 32 million views in a single day. In this episode, Sami — a listener-turned-guest and one of Brittany's own audience members — walks Brittany through the entire story, the philosophy behind BuilderBox, and the principle that changed the trajectory of her whole business: the audacious ask. Most mompreneurs never ask. They don't send the DM. They don't email the school district. They don't reach out to the sponsor. Because they assume the answer will be no. Sami is proof that the mama who asks is the mama who builds something extraordinary. Plus: how she built BuilderBox from her garage as a mom of three, why she started marketing on Instagram BEFORE the product was ready, why she deliberately chose NOT to do a subscription model, how she's building for neurodivergent kids first, the co-founder dynamic that makes her business work, and why motherhood has actually made her a BETTER CEO than she was pre-kids. For every mama sitting on a DM she's been too scared to send. Send it. 💛 Find Sami: @builderboxco on Instagram | builderboxco.com Free Fb group https://www.facebook.com/share/g/1FVmxXpM3J/ [https://www.facebook.com/share/g/1FVmxXpM3J/] 📘 The Money Hungry Mama Guide — coming Sept 8, 2026https://www.barnesandnoble.com/w/money-hungry-mama-brittany-plumeri/1148503744

"The Right People Will Find You" — Alesha Courtney on Building a Business That Repels Everyone Who Isn't Yours

Most business advice tells you to be likable. To smooth your edges. To attract "everyone." Alesha Courtney did the opposite — and built a thriving online health coaching business helping women ditch diet culture and stop calorie counting for good. In this episode of The Money Hungry Mama Podcast, Alesha — a nutritionist, personal trainer, dog mama, and former brick-and-mortar studio owner — tells Brittany why being opinionated is not a bug, it's the whole strategy. Alesha filters aggressively. She has strong opinions. She loses followers on purpose. And her ideal clients find her BECAUSE of it, not despite it. This is the conversation for the mompreneur who has been softening her voice, hedging her opinions, and trying to please everyone — and quietly wondering why her business isn't landing. Plus: how Alesha turned her own eating disorder recovery into a decade-long career, why she closed her all-women's studio after COVID and went fully online, how she built a personal brand that AI can't touch, why 2026 is the year of storytelling and human-first content, and her simple advice to every woman thinking about starting: just start. Start messy. F* perfectionism. For every mama who has been told to be less — and is finally ready to be more of who she already is. 💛 Find Alesha: @alesha_courtney on Instagram Free MHM Fb grouphttps://www.facebook.com/share/g/1FVmxXpM3J/ [https://www.facebook.com/share/g/1FVmxXpM3J/] 📘 The Money Hungry Mama Ultimate Guide — coming Sept 8, 2026https://www.barnesandnoble.com/w/money-hungry-mama-brittany-plumeri/1148503744

VP of Finance. 57 Employees. 4 Kids. Zero Quitting. — Stephanie Lopez on The Blackout Period & How to Build Big Without Burning Out | Mama's got Aqua-Tots Swim School

Stephanie Lopez is a Vice President of Finance at a global consulting firm. She is also the owner of Aquatots Tom's River — a swim school with 57 employees that opened just two years ago. And a mom of four kids under seven. And she has never quit her corporate job. Let me say that again, mama: she has never quit. In this episode, Stephanie walks Brittany through the structural tool that makes her impossible-sounding life actually work. She calls it her "blackout period" — a daily non-negotiable window from 4:30 to 8:30pm where she does ZERO work, ZERO email, and is 100% present with her kids. Then her side hustle begins at 8:30 and runs until 11:30 every night. That four-hour container is the difference between burning out and building a 57-employee business while keeping her dream corporate role. This is the conversation for every mama who has been told she has to QUIT to build something big — and who is finally ready to learn the system that makes building-AND-keeping actually work. Plus: how she and her husband took their 401k and put their house on the line to open Aquatots, why waiting 9 extra months for the perfect location was the smartest move they made, the marketing strategy that took her from 200 pre-sales to 700 in one week, and the mistake she'd undo if she could (rushing the opening because of financial pressure). For the mama who's been told she has to choose. You don't have to choose. 💛 Find Stephanie: @aquatotstomsriver on Instagram | Aquatots Tom's River Pre- Order The Money Hungry Mama Guide -https://www.barnesandnoble.com/w/money-hungry-mama-brittany-plumeri/1148503744

"I Quit My Corporate Job in JANUARY as a Single Mom of 3" | Mama's Got Willow and Oak Custom Planters

In January 2023 — the dead of winter, the wrong season for a gardening business, with no other income and three daughters depending on her — Mari Guadagno quit her 25-year corporate sales job at Xerox and went all-in on her container design business. Her daughters' first reaction? "Mom, it's January. How are you going to pay the mortgage?" Mari panicked. Until the angels answered. In this episode, Mari — a single mom of three girls and the founder of Willow and Oak Custom Planters — walks Brittany through the moment she realized her hobby was a real business, the COVID pivot that gave her permission to dream again, the text message that arrived in the exact moment she was second-guessing the biggest decision of her life, and the marketing strategy that built her business from zero to thriving in 4 years with almost zero online ads. This is the conversation for the mama who has been at a corporate job too long, the single mom who has been told she can't "play small," and every woman wondering if it's too late to start something. Mari is proof it isn't. Plus: why friends saying "you should get paid for this" is the universe trying to tell you something, why service-based local businesses are an underrated path to entrepreneurship, and how Mari is teaching her three girls what it really means to bet on yourself. For every mama who has been waiting for the "right time" to leap. 💛 Find Mari: @willowandoakcustomplanters on Instagram | willowandoakcustomplanters.com Fb grouphttps://www.facebook.com/share/g/1FVmxXpM3J/ [https://www.facebook.com/share/g/1FVmxXpM3J/] The Money Hungry Mama Guide — coming Sept 8, 2026https://www.barnesandnoble.com/w/money-hungry-mama-brittany-plumeri/1148503744 Instagram: @themoneyhungrymama