The naturethrive podcast
In this episode host Jonathan speaks with Joseph Gridley, CEO and founder of Soil Association Exchange, a for-profit arm distinct from the Soil Association charity, which helps companies and about 2,200 UK farms (around 4.5% of UK agricultural land) measure and improve environmental impacts through finance, advice, and simplified access to public and private funding options like SFI and other schemes. Gridley explains the business value for partners—supply chain resilience, credible field-level data for reporting, and stronger storytelling—and shares first, worst, and best nature experiences. 00:00 Welcome and Episode Intro 00:37 Life Updates and New Baby 01:42 Nature Thrive Wins at Rankin Farm 03:05 Why Soil Association Exchange Matters 05:50 Meet Joseph in Peckham 06:23 Jonathan’s Soil Story 07:32 Joseph’s Career Journey 11:49 Launching Soil Association Exchange 13:00 How the Exchange Model Works 16:44 Stacking Public and Private Funding 19:44 Farmers, Trust, and Transition 22:55 What Brands Get in Return 24:04 Data, Reporting, and Storytelling 28:36 First Memories in Nature 31:27 Worst Nature Experience 33:45 Best Nature Experience 36:37 Wrap Up and Key Takeaways Send us Fan Mail [https://www.buzzsprout.com/2435249/fan_mail/new]
35 episodes
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