The Other 50% - Women In Leadership

#2 Basis CEO: Hena Mehta, Leveraging Communities to Start Up

14 min · 23. aug. 2020
episode #2 Basis CEO: Hena Mehta, Leveraging Communities to Start Up cover

Description

Hena Mehta was working with a start-up in Bengaluru when she decided to pursue her MBA from Wharton. Along with the opportunity, came the financial burden which she was unprepared for at that time. This pain point became the idea behind Basis, a fintech start- up on the quest of making personal-finance accessible to women. Email your feedback to Hena at thefemale50@gmail.com

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episode #5 Landor Associates India, MD- Lulu Raghavan, Cultivating Creativity and Harnessing Heterogeneity artwork

#5 Landor Associates India, MD- Lulu Raghavan, Cultivating Creativity and Harnessing Heterogeneity

“Insights, Ideation, Implementation” Lulu Raghavan [https://www.linkedin.com/in/luluraghavan/], MD, Landor Associates India has broken down the Branding Process for us into a very digestible format, because “If you’re not a brand you are a commodity” as Philip Kotler has pertinently pronounced. She has been with Landor Associates for 20 years now having done it all for the firm; From traveling to Kuwait for 3 days every week only 2 months after her first child was born to having setup the India office all by herself- she has generously given us an up-close of her very interesting journey. We also learn about how we can unshackle our minds to inspire creativity willfully (Beginners Guide to Creativity!), the power of compounding and how handy heterogeneity is (Lulu is a polyglot and that is how she landed her first job as a Naming strategist).

23. aug. 202032 min