The Outdoor Brands Weekly Trends Report

The Outdoor Trend Report with giovanni gallucci: June 25, 2026

The Outdoor Trend Report, weekly deep dive. Good morning. This is Alexis Parker, joining giovanni gallucci on the Outdoor Trend Report. Morning, Alexis. Marfa behaving this week. Ruby walked me at dawn to beat the heat. Coffee's still hot. I'll take the trade. Three this week. One, a hunting brand walked into the river and came out a fishing brand. Two, another independent got bought, and the brands still standing should be paying attention . . . | ai-assisted content * (00:00) - Intro * (00:31) - Story 1 * (03:39) - Story 2 * (06:36) - Story 3 * (09:37) - Outro

The Outdoor Trend Report with giovanni gallucci: June 18, 2026

The Outdoor Trend Report, weekly deep dive. Good morning. This is Rachel Donovan, joining giovanni gallucci on the Outdoor Trend Report. Morning, Rachel. Desert behaving up there. Hot pavement by seven, light still soft on the Davis Mountains. Truck started on the first turn. I'll take all three. Three trends this week. One, the rooftop tent quietly became a payment plan. Two, the sun shirt walked off the trail and into the school pickup li . . . | ai-assisted content * (00:00) - Intro * (00:32) - Story 1 * (03:38) - Story 2 * (06:31) - Story 3 * (09:37) - Outro

The Outdoor Trend Report with giovanni gallucci: June 11, 2026

The Outdoor Trend Report, weekly deep dive. Good morning. This is Alexis Parker, joining giovanni gallucci on the Outdoor Trend Report. Morning, Alexis. Marfa treating you all right. Ruby got me out before the heat. Coffee's still warm. Light's doing that thing on the adobe. I'll take it. Three this week. One, four big brands shared a tent instead of fighting over it. Two, nearly a billion dollars just landed on public land. Three, the buye . . . | ai-assisted content * (00:00) - Intro * (00:32) - Story 1 * (03:46) - Story 2 * (06:54) - Story 3 * (09:51) - Outro

The Outdoor Trend Report with giovanni gallucci: June 4, 2026

The Outdoor Trend Report, weekly deep dive. Good morning. This is Rachel Donovan, joining giovanni gallucci on the Outdoor Trend Report. Morning, Rachel. How's Dallas treating you this week. Quiet. Mustang started cold, coffee's still hot, and the parking lot at White Rock was full of dads loading minivans by six. Camping season showed up overnight. That tracks with the show. Three stories. One, the camper is buying memory, not gear. Two, t . . . | ai-assisted content * (00:00) - Intro * (00:34) - Story 1 * (02:58) - Story 2 * (05:27) - Story 3 * (07:52) - Outro

The Outdoor Trend Report with giovanni gallucci: May 28, 2026

Toyota's 2026 Trailhunter rolled the two-year aftermarket build inside the OEM line and financed the whole stack, gutting the customer journey ARB and Old Man Emu built their US business on. The play isn't to fight the spec, it's to sell the next stage: basecamp craft, real recovery training, the build series that runs after the dealership. Tariffs and the PFAS phase-out handed every made-in-USA outdoor brand a competitive moat they didn't pay for, with a six to nine month window before import brands reprice. And Texas is the structural outdoor buyer for 2026 while most brand creative is still shooting in Moab. . . . | ai-assisted content * (00:00) - Intro * (00:32) - Story 1 * (03:14) - Story 2 * (06:28) - Story 3 * (10:04) - Outro