The Outsiders: The rise and rise of Outdoor Media

Ben Allman - Regional VP of Sales, Broadsign

41 min · 30. sept. 2025
Billede af episoden Ben Allman - Regional VP of Sales, Broadsign

Description

In this episode of The Outsiders, prepare yourself for a fully blown masterclass in all things Programmatic OOH (or 'pDOOH'...being the worst acronym ever) from Ben Allman, Regional VP of Sales at Broadsign. Ben took us on a journey from the brilliant basics of how and why Programmatic OOH exists, to the ways it can be used to increase efficiency and impact and the brands doing it best. Bursting with charisma and unrivalled expertise, Ben is a staple of the Digital OOH industry and this chat exemplifies exactly why! If you're interested in where OOH has come from and more so, where it's going - this episode is not to be missed!   ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Comments

0

Be the first to comment

Sign up now and become a member of the The Outsiders: The rise and rise of Outdoor Media community!

Get Started

1 month for 9 kr.

Then 99 kr. / month · Cancel anytime

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

All episodes

6 episodes

episode Ben Allman - Regional VP of Sales, Broadsign artwork

Ben Allman - Regional VP of Sales, Broadsign

In this episode of The Outsiders, prepare yourself for a fully blown masterclass in all things Programmatic OOH (or 'pDOOH'...being the worst acronym ever) from Ben Allman, Regional VP of Sales at Broadsign. Ben took us on a journey from the brilliant basics of how and why Programmatic OOH exists, to the ways it can be used to increase efficiency and impact and the brands doing it best. Bursting with charisma and unrivalled expertise, Ben is a staple of the Digital OOH industry and this chat exemplifies exactly why! If you're interested in where OOH has come from and more so, where it's going - this episode is not to be missed!   ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

30. sept. 202541 min