Hospitality's Social Media Conversion Kit

Unlocking Restaurant Event Sales

In this episode of the PAX Hospitality Podcast, Leon sits down with sales and business development specialist Loren Daniels to discuss the critical shift in modern restaurant revenue. Gone are the days when hosting events was simply a "nice to have." Today, it’s a necessary component of financial stability. Loren breaks down the archaic mentality that keeps many venues stagnant and provides a clear, actionable blueprint to transform your event sales engine. From optimising your online presence and refining your offer to mastering the art of conversion and post-event follow-up, this conversation covers the full spectrum. Whether you are dipping your toes into the private dining space or looking to level up your existing strategy, this episode provides the framework needed to unclog your sales funnel and drive consistent, high-margin revenue. Tune in to turn your venue into a year-round powerhouse. (00:01:00) The shift to event revenue (00:03:00) Big industry statistics and data (00:06:00) Treating events like sales engines (00:08:00) Redefining your event strategy (00:11:00) Optimizing your online findability (00:16:30) Speed and conversion tactics (00:26:30) Capturing repeat event revenue For access to our easy-to-digest PDF outlining the 10 key take-aways from this episode, head to https://pax.melbourne/season-2-episode-9 [https://pax.melbourne/season-2-episode-9]. Treat it as checklist to review where your business is at.  If you're keen to get in touch, contact hello@pax.melbourne.  If you're needing advice or want to discuss your business's current status, we highly recommend scheduling a call with Leon. It's just a chat and doesn't have to be anything more than that. We're here to listen and help where we can. Book a call here [https://calendly.com/hello-pax/30-minute-call-clone]. Follow @pax.melbourne on social media. Podcast produced by Posterboy Media. [http://www.posterboymedia.com.au/]

Building a Great Culture: Where The Hell Do I Start?

In this episode, Michael replaces Leon on hosting duties, and along with Sean Whitford, PAX's Leadership & Development Manager, we get into hospitality's often-overlooked technical side and explore why traditional training frameworks are failing modern teams. Moving past the 'sink or swim' mentality, they introduce the concept of the "Role Blueprint" - a specific, task-by-task framework that replaces generic checklists with individualised growth pathways. Sean, an expert in team development, argues that while skills can be taught, motivation is internal; therefore, leaders must prioritise environment over ego to keep staff engaged beyond the critical six-week mark. Michael discusses the pitfalls of vibes-based hiring and the necessity of regular, low-stakes check-ins to prevent turnover. This episode provides actionable strategies for building cohesive teams that over-index on success by focusing on the individual rather than the process. For access to our easy-to-digest PDF outlining the 10 key take-aways from this episode, head to https://pax.melbourne/season-2-episode-8 [https://pax.melbourne/season-2-episode-8]. Treat it as checklist to review where your business is at.  If you're keen to understand how you can work with Sean to build a customised L&D blueprint for your venue, get in touch hello@pax.melbourne.  If you're needing advice or want to discuss your business's current status, we highly recommend scheduling a call with Leon. It's just a chat and doesn't have to be anything more than that. We're here to listen and help where we can. Book a call here [ https://calendly.com/hello-pax/30-minute-call-clone ] Follow @pax.melbourne on social media. Podcast produced by Posterboy Media. [http://www.posterboymedia.com.au/]

Cutting to the chase with Pat Nourse

As Creative Director of the Melbourne Food and Wine Festival and the man Leon calls the "Keyser Söze of hospitality," Pat Nourse brings a rare combination of credentials to the table: former editor of the Gourmet Traveler restaurant guide, longtime Chair of The World's 50 Best Restaurants for Australia, and the person who ultimately shapes what MFWF becomes each year. In this conversation, Pat makes the case for why Melbourne is already a genuine global contender, built not from the top down, but from grassroots markets, multicultural neighbourhoods, and venues that simply refuse to be ordinary. He shares exactly what it takes to build a standout MFWF 2027 event and gets brutally, brilliantly honest about how food media really works. How to craft a pitch that doesn't get deleted. Why great photos change everything. And why the validation you're0 chasing from the outside world is the wrong place to be looking. (02:00) Melbourne Food and Wine Festival's core mission (11:15) Why Melbourne is a winnable choice for the world's best food festival (14:00) The power of Melbourne's grassroots food scene and local markets (30:20) Practical steps for venues to prepare for the next festival (34:10) Why festival events need a "clever twist" to be successful (44:15) The first rule of media engagement: being hospitable (56:00) The danger of seeking "exogenous validation" (awards, media) For a downloadable PDF of Pat’s tips and advice on navigating the media and how to pull of a great MFWF event, head to https://pax.melbourne/season-2-episode-7 [https://pax.melbourne/season-2-episode-7] To make sure you don’t miss out on any industry news, including key dates for the Melbourne Food & Wine Festival 2027, sign up to their industry only newsletter here: https://www.melbournefoodandwine.com.au/industry/ [https://www.melbournefoodandwine.com.au/industry/] If you're keen to understand how you can work with the team at Pax, get in touch hello@pax.melbourne.  If you're needing advice or want to discuss your business's current status, we highly recommend scheduling a call with Leon. It's just a chat and doesn't have to be anything more than that. We're here to listen and help where we can. Book a call here. [https://calendly.com/hello-pax/30-minute-call-clone ] Follow @pax.melbourne on social media. Podcast produced by Posterboy Media [http://www.posterboymedia.com.au/]

Kitchen Ops: Beyond the Food

In this episode, we delve into the raw reality of kitchen operations with PAX’s Head of Culinary Ops, Scott Eddington. With over 24 years of experience ranging from Michelin-starred fine dining to high-volume taco shops and hotel chains, Scott brings a business mind to the back-of-house. The conversation moves past Instagrammable dishes to focus on the mechanical truths of running a profitable business: systematic training, organising workflows, and identifying the 'invisible leaks' in labour and COGS. Scott shares his practical framework for forensic accounting - fixing menus one week at a time - and explains why a chef’s ability to receive feedback is more critical than their knife skills. This is a must-listen for owners looking to bridge the gap between culinary creativity and business sustainability. [00:15:49] Red Flags When You Walk Into a Kitchen [00:16:33] Asking for Help Is a Sign of Strength, Not Weakness [00:19:14] Energy and Culture Are Visible From the Pass [00:28:39] Costing Your Menu One Section at a Time [00:32:10] Breaking Down Labour by Service [00:39:32] Measure Growth in Net Profit %, Not Revenue [00:48:58] Feedback as the Fix-All For access to our easy-to-digest PDF outlining the 10 key take-aways from this episode, head to https://pax.melbourne/season-2-episode-6 [https://pax.melbourne/season-2-episode-6]. Treat it as checklist to review where your business is at.  If you're keen to understand how you can work with Scott and the team at Pax, get in touch hello@pax.melbourne.  If you're needing advice or want to discuss your business's current status, we highly recommend schedule a call with Leon. It's just a chat and doesn't have to be anything more than that. We're here to listen and help where we can. Book a call here. [https://calendly.com/hello-pax/30-minute-call-clone] Follow @pax.melbourne on social media. Podcast produced by Posterboy Media. [http://www.posterboymedia.com.au/]

Unlock 218% Income Growth with Learning & Development

In this episode, host Leon joins guest Kate Hemat-Siraky from Zest People Solutions to deconstruct the critical role of learning and development (L&D) in the modern workplace. Kate brings her extensive expertise in "people experience" and Gallup-accredited coaching to a provocative discussion on why traditional, "out-of-the-box" training often fails. The conversation highlights staggering data, including how comprehensive training can lead to 218% higher income per employee and why 94% of staff would stay longer at companies that invest in their growth. Listen to gain insights into building effective L&D architecture, the power of individualised "strengths-based" leadership, and practical strategies for empowering teams through shared vulnerability and "failing forward". This conversation is essential for any business leader looking to move the needle on productivity and retention. (0:03:31) Staggering L&D Retention Statistics (0:05:40) Why Managers Are L&D Champions (0:07:54) Walking Away from $260K Incentives (0:11:52) The 16-Hour Day Solution (0:19:33) Building a Baseline of Clarity (0:30:58) Power of Individualized Development (0:47:58) Self-Awareness as Leadership Bedrock For more information on PAX , visit pax.melbourne [http://www.pax.melbourne] Follow @pax.melbourne on social media. Podcast produced by Posterboy Media. [http://www.posterboymedia.com.au]