How to Become the Go-To Expert in Your Industry | Christine Blosdale on AI Visibility, Branding & Podcasting

Building a Purpose-Driven Brand Without Amazon: How Dip Is Redefining Sustainable Business | Kate Assaraf (Audio Only)

What if growing a successful company meant saying no to Amazon, no to fear-based marketing, and yes to helping small businesses thrive? In this episode of The Personal Side of Business, Jet sits down with Kate Assaraf, founder and CEO of Dip, to discuss how she built one of the fastest-growing sustainable hair care brands by challenging nearly every traditional business rule. From knocking on doors at independent retailers across the country to refusing to undercut local stores online, Kate shares why purpose and profitability don't have to compete. They also dive into product development, customer trust, overcoming major business setbacks, and why empathy can be one of the strongest competitive advantages a company has. Whether you're an entrepreneur, retailer, or someone passionate about building a business that makes a real impact, this conversation is full of practical insights and inspiration. If you would like to purchase Dip haircare products, please check out the link below.  dipalready.com [https://dipalready.com/] To support the Surfrider Foundation and learn what they are doing to protect the planet, www.surfrider.org [https://www.surfrider.org/] To check out more episodes and learn about The Personal Side of Business, www.personalsideofbusiness.com [https://personalsideofbusiness.com/] For a free insurance quote for your business, check out Ergo Next Insurance at Get an Ergo Next Insurance Quote [https://nextinsurance.sjv.io/c/6631326/1392804/14516]

From Nanny to CEO: Building a Luxury Staffing Empire with Rebecca Stewart (Audio Ony)

What does it take to build a trusted, high-end staffing agency serving celebrities, professional athletes, and high-profile families? In this episode of The Personal Side of Business, host Jet Bunditwong sits down with Rebecca Stewart, Founder and CEO of VIP Nannies & Household Staffing, to explore her incredible journey from working as a nanny to building one of the nation's premier luxury household staffing agencies. Rebecca shares how a chance opportunity, a small business loan, and unwavering determination transformed into a thriving, award-winning business celebrating nearly two decades of success. Rebecca opens up about scaling a people-centered business, hiring for elite households, matching personalities over résumés, navigating the challenges of COVID, and why service mentality matters more than anything else. They also dive into leadership, coaching youth sports, entrepreneurship, and the lessons learned from working with some of the world's most successful families. Whether you're an entrepreneur, business leader, parent, or simply fascinated by the world behind luxury household staffing, this conversation offers valuable insights on leadership, growth, and building a business rooted in trust. In this episode, you'll learn: • How Rebecca turned a nanny job into a nationally recognized business • The qualities that separate exceptional candidates from everyone else • Why personality fit matters just as much as experience • How COVID permanently changed the household staffing industry • The importance of systems, boundaries, and hiring the right team • Lessons on leadership from both business and coaching youth sports • Why surrounding yourself with successful people can elevate your own journey Connect with Rebecca Stewart and VIP Nannies & Household Staffing: Website: vipnannyagency.com [https://www.vipnannyagency.com/] Instagram: @vipnanniesla Subscribe to The Personal Side of Business for more authentic conversations with entrepreneurs, business leaders, and changemakers who share the stories behind their success. personalsideofbusiness.com [https://personalsideofbusiness.com/]

Keeping People Interested: An Empathy-First Marketing Playbook (Audio Only)

What if the most important marketing metric isn't clicks, conversions, or impressions—but the ability to keep people interested? In this episode of The Personal Side of Business, Jet sits down with marketing strategist, fractional CMO, and author Jonathan Lo to explore how empathy, human connection, and genuine value creation are becoming the biggest differentiators in today's AI-driven world. Jonathan shares his unique journey from electrical engineering and humanitarian work to leading marketing initiatives for multi-billion-dollar organizations. They discuss why businesses often focus too heavily on the 3% of customers ready to buy today while ignoring the other 97%, how AI is changing the future of marketing and e-commerce, and why authentic human connection may become even more valuable as technology advances. Jonathan also dives into the core ideas from his new book, Keeping People Interested, offering practical insights for founders, entrepreneurs, marketers, and growing businesses looking to build stronger customer relationships and sustainable growth. In this episode, you'll learn: * Why empathy is a competitive advantage in marketing * The "97% Rule" and how it impacts business growth * How AI will reshape marketing and consumer behavior * Why branding and human connection matter more than ever * Common marketing mistakes growing companies make * How founders can create long-term customer loyalty * The balance between data, psychology, and creativity in business Whether you're a startup founder, business owner, marketer, or simply interested in the future of business, this conversation offers valuable insights into keeping customers engaged in an increasingly automated world.   Check out more about Jonathan and his book and company... www.jonathanklo.com [https://www.jonathanklo.com/] www.saltfoundrystrategy.com [https://www.saltfoundrystrategy.com/]   Check out my website and more episodes and info at personalsideofbusiness.com [https://personalsideofbusiness.com/] #ThePersonalSideOfBusiness #JonathanLo #MarketingStrategy #CustomerExperience #BusinessGrowth #Entrepreneurship #Branding #AI #Marketing #Leadership #SmallBusiness #Podcast

From Hospitality to Hawaiian Entrepreneurship | Matt Smith of Puuwai Flowers

In this episode of The Personal Side of Business, Jet Bunditwong sits down with Matt Smith, co-owner of Puuwai Flowers in Kauai, Hawaii. Matt shares the journey of how he and his wife, Rosana, transitioned from careers in hospitality into building a growing floral business rooted in relationships, creativity, and customer service. The conversation dives into the realities of starting a business on a small island, learning through setbacks, and defining roles as a husband-and-wife entrepreneurial team. Matt explains how their hospitality background helped shape their approach to branding, service, and client relationships while navigating the unique logistics of sourcing flowers from around the world to Kauai. Jet and Matt also discuss: * Growing a business almost entirely through word of mouth * Working with weddings, corporate events, and celebrations of life * The challenges of shipping flowers to Hawaii * Learning from criticism and turning it into business growth * Balancing marriage and entrepreneurship * Why defining business roles is critical for couples in business together This episode offers an honest look at entrepreneurship, resilience, and building a lifestyle business in one of the most beautiful places in the world. To learn more about Puuwai Flowers, visit their website and follow their work on Instagram. puuwaiflowers.com [https://puuwaiflowers.com/] IG@ puuwaiflowerskauai Check out more episodes and videos at personalsideofbusiness.com [https://personalsideofbusiness.com/]

How to Become the Go-To Expert in Your Industry | Christine Blosdale on AI Visibility, Branding & Podcasting

What does it really take to become known, trusted, and seen as an expert in today’s digital world? In this episode of The Personal Side of Business, Jet sits down with expert authority coach and longtime broadcaster Christine Blosdale to talk about personal branding, podcasting, AI visibility, and overcoming imposter syndrome as an entrepreneur. Christine shares how she transitioned from 20 years in radio into helping coaches, authors, and entrepreneurs build authority-driven brands that stand out online. The conversation dives into: * Why most podcasters quit after 7 episodes * How AI is changing entrepreneurship and marketing * The importance of “AI visibility” and being searchable online * Why authenticity matters more than perfection * Using podcasting to build long-term authority * Repurposing content into books, blogs, reels, and courses * Helping introverted entrepreneurs show up online * Overcoming fear, self-doubt, and imposter syndrome * Why people connect with real personalities over polished brands Christine also talks about her new book, The Expert Authority Code: How to Get Seen, Trusted and Paid for What You Already Know, and explains how entrepreneurs can position themselves as trusted experts in their industries. If you’re building a business, trying to grow your personal brand, or looking to become more visible in the AI-driven digital landscape, this episode is packed with insight and practical advice. Check out Christine at www.expertauthoritycoach.com [http://www.expertauthoritycoach.com] If you'd like to learn more about The Personal Side of Business, please check out personalsideofbusiness.com [https://personalsideofbusiness.com/]