Buying is weird and rare (a reality check)

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Founders are inherent optimists - that's why (despite all the warnings of battle-scared entrepreneurs) we continue to start businesses. It is the cheerful burden we carry as we march into the abyss. But GIVEN THAT'S THE CASE - how can we avoid that optimism crippling our chances at finding product-market fit? In this convo, Rob discusses the cold, harsh reality of launching a startup, the risks that optimistic founders run, and how to avoid them. Also, Rob deadlifted 400lbs. Check out Rob's full lecture: "Notes on the physics of startups": LINK [https://youtu.be/6ZJOruNRdpo?si=KK6Xm4VwXbP5VPH8] Preorder Rob's book: LINK [https://amzn.to/48KC1yv] ---- Rob's website: www.robsnyder.org [https://www.robsnyder.org] Connect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ [https://www.linkedin.com/in/rsnyder1/] Rob's (free) Substack: https://thephysicsofstartups.substack.com/ [https://thephysicsofstartups.substack.com/]

If your product hasn't taken off (radical simplification)

Your startup has customers. Revenue is growing. So why does growth still feel harder than it should? Rob tackles one of the most frustrating challenges founders face: knowing your product works, but not knowing why growth isn't accelerating. Rob explains why the issue is almost always traced back to just two causes: 1. You haven't identified who truly has PULL for your product, or 2. You're doing something that prevents those people from buying. In this episode, we cover: • Why most founders feel like there are a million possible reasons growth has stalled • The two root causes behind most startup growth problems • How to identify the customers who are weird not to buy your product • Why some customers buy quickly while others never become successful • How to narrow your ICP based on real-world evidence instead of assumptions • Why most sales processes create friction instead of momentum • The difference between what causes a purchase and what prevents one • How demos, sales calls, and onboarding often work against founders • A simple way to audit your sales calls for hidden problems • The signals that tell you whether a prospect actually has PULL Links Pre-order The Power of PULL and get Rob's Claude skill: https://www.robsnyder.org/book [https://www.robsnyder.org/book] Rob's PULL course: https://robsnyder.org/course [https://robsnyder.org/course] Work with Rob: https://www.robsnyder.org [https://www.robsnyder.org] Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ [https://www.linkedin.com/in/rsnyder1/] Follow Rob's Substack: https://thephysicsofstartups.substack.com/ [https://thephysicsofstartups.substack.com/] Chapters 00:00 Book and course updates 04:56 Why founders feel stuck 06:42 The two causes of stalled growth 08:27 Who this framework applies to 10:00 Reason #1: You haven't identified who has PULL 11:41 Narrowing your ICP 13:09 Why PULL isn't knowable in advance 16:56 Reason #2: You're preventing people from buying 19:45 How sales processes create friction 20:29 Auditing your sales calls 21:27 The one-minute demo rule 22:08 A simple test for PULL

19. juni 202622 min

Buying is weird and rare (a reality check)

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1 month for 9 kr.

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